Viceroy Hotels & Resorts Announces New Digital Reward Currency


Discovery Dollars and Live Local offers and experiences as part of GHA Discovery’s reimagined and award-winning global loyalty program

LOS ANGELES (PRWEB) December 08, 2021

Viceroy Hotels & Resorts, the modern global luxury brand and proud member of the world’s largest alliance of independent hotel brands – Global Hotel Alliance – today announces the continuation of its partnership with GHA DISCOVERY, including a new award motto digital, DISCOVERY Dollars (D $), and member-only “Live Local” experiences at Viceroy hotels around the world.

GHA DISCOVERY, the world’s largest loyalty program for independent hotel brands, has launched its redesigned program to meet the needs of modern travelers with more rewards, recognition and opportunities to experience hotels and resorts from home or outside. Managed by the Global Hotel Alliance (GHA), the program, which embraces new travel and lifestyle trends, encompasses more than 500 hotels from 35 brands in 85 countries and serves more than 11 million members.

“At Viceroy, our loyal customers not only receive the recognition of being a GHA DISCOVERY member, but are also the recipients of unique and generous rewards, regardless of whether they stay with us or at one of the hotel networks of program trusted around the world, ”said Bill Walshe, CEO of Viceroy Hotels & Resorts. “Our customers are informed, articulate and savvy and with this expanded loyalty program, we hope to strengthen and build our relationship with customers for years to come.”

GHA DISCOVERY is built around three member-centric concepts: a new digital rewards currency, DISCOVERY Dollars (D $); Recognition, with more levels and multiple ways to progress and benefits from the first stay; and Live Local, inviting members to hotels even without a stay, through offers and experiences ranging from pool access to spa days, restaurants and more.

The main advantages of the new program include:

DISCOVERY DOLLARS (D $): A brand new digital reward currency where members earn D $ in any property in the GHA DISCOVERY collection to use on future stays. Upon check-out, D $ earned on previous stays can be used towards hotel room, room upgrades, meals, spa treatments or other extras. Members can earn D $ from day one, and the percentage earned on qualifying expenses increases with membership level status, from 4% to 7%.

ENLARGED MEMBERSHIP LEVELS: The new GHA DISCOVERY levels are Silver, Gold, Platinum and Titanium. New members achieve Silver status by joining the program and are entitled to benefits from their first stay. Level progression is easier and faster to access, thanks to an additional level added and more flexible criteria. Members can level up in three ways: number of nights / stays, spending on qualifying purchases, or number of hotel brands that have stayed. Titanium members can also benefit from Status Sharing, with the option to gift their level to a friend or family member each year.

LIVE LOCAL: Inspired by the staycation trend, Live Local gives members access to GHA properties in their hometown through stay offers for well-deserved breaks; Local offers for short periods of pleasure without a stay, such as access to the beach, the gym or the swimming pool, or special offers on catering and well-being; plus, Experiences – bespoke member-only activities that immerse them in their culture or local community, from tours and classes to nature-related events and expeditions.

Viceroy’s new “Live Local” offers highlight exclusive, tailor-made experiences for its GHA DISCOVERY members from the beach to the mountains, including:

  • A cooking class for four at Viceroy Chicago with executive chef Stephen Gillanders to prepare his signature dish: lobster balls.
  • A private guided snowshoe tour of newly opened Viceroy Kopoanik through the beautiful winter landscape of Serbia’s largest national park in Serbia.
  • A quintessential SoCal experience of surf lessons in the Pacific courtesy of Viceroy Santa Monica with a personal butler.
  • A unique opportunity to collect native herbs and spices to make your own spiced rum at Sugar Beach, A Viceroy Resort.

Beyond rewards and benefits, GHA DISCOVERY better leverages the emerging role of hotels and resorts as community and lifestyle hubs, harnessing consumers’ appetites for connecting with people and resorts. places and encouraging them to spend locally, giving a much needed boost to the hospitality sector and local economies.

This conscious travel movement, accelerated by the pandemic and embraced by GHA and its hotel brands like Viceroy Hotels & Resorts, with the responsibility to give back to communities and the environment, is reflected in a special promotion to mark the relaunch of GHA DISCOVERY . Applicable to member bookings made through the GHA DISCOVERY website or mobile app between December 8 and 21, 2021 for travel made before June 30, 2022. GHA DISCOVERY will donate $ 1 per booking to charities supported by Alliance brands spanning multiple causes, including programs dedicated to children’s education, health and social welfare, environmental protection and animal welfare.

Membership in GHA DISCOVERY is free and travelers can register online or download the GHA DISCOVERY app and register on their mobile phone. Travelers can also connect with GHA DISCOVERY on Instagram and Facebook.

For more information visit GHA DISCOVERY

Media contact | [email protected]


Viceroy Hotels & Resorts is a global brand of modern luxury, inspiring travelers with unique and authentic experiences that combine provocative design and intuitive service. Dynamic destinations immersed in local community and culture are at the heart of the Viceroy guest experience, and to better serve travelers, the brand has established three unique hotel categories including the Icon Collection of unmatched properties delivering lavish experiences. , the Lifestyle series offering stays in bustling places and urban retreats based in daring and eccentric cities. Viceroy’s portfolio of hotels and resorts can be found in a wide range of breathtaking and inspiring destinations including Los Cabos, Santa Monica, Chicago, Beverly Hills, Riviera Maya, Snowmass, San Francisco, Washington DC and St. Lucy. In 2020, the brand has expanded to DC with the opening of Viceroy Washington DC and Hotel Zena (Washington DC), and Viceroy is expanding its international portfolio with the recent opening of Viceroy Kopaonik Serbia and looking to the future with Viceroy at Ombria Resort Algarve (Portugal) in 2022 and Viceroy Bocas Del Toro Panama in 2023. In addition, Viceroy was named one of the 25 best hotel brands at the Travel + Leisure World’s Best Awards 2021.

Viceroy for Everyone, Viceroy’s ongoing commitment to diversity, equity and inclusion to colleagues and guests can be viewed at -equity-inclusion.

Viceroy is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members at more than 500 hotels around the world. For more information, visit Follow Viceroy on Facebook and Instagram.

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