Julia Buckley, CNN
In the cutthroat world of post-pandemic hospitality, having the best employees is paramount. Now, a hotel group has decided to entice stellar staff by offering a golden handshake – a free tattoo if they hold out for six months.
Germany’s Ruby Hotels, which has 16 properties across Europe, is offering new recruits up to €500 ($511) to get a tattoo, piercing or haircut once they reach six months of employment. use.
And just over a month after the program launched in June, applications to work with the brand have already increased by 25%, despite it being summer vacation time in Europe.
“Given the shortage of staff in the hospitality industry across Europe, this is a very satisfying result,” Uta Scheurer, Ruby’s vice president of human resources, told CNN.
Part of the campaign is about getting attention, she said, but more importantly, it’s about attracting the kind of staff they want in their hotels: “team players who value character, soul and individuality,” the company wrote in a statement.
“Ruby wants to encourage her employees to create their individual success story, to show their own personality and also to showcase it at work.”
“We like people with personality and that’s what we want to communicate,” Scheurer added.
Scheurer – who has tattoos herself – told CNN that “the mix of individual characters is what sets Ruby’s vibe and success.”
She continued: “Tattoos, piercings and hairstyles are a very personal thing.
“They are different for everyone, emotional for everyone, with meaning. At Ruby, every employee can and should be themselves. Many companies claim that; We prove it with this campaign.
She added: “By the way, everyone wants tattoos [not piercings or hairdos]. This shows that we are touching a sensitive chord with our approach.
And if current employees feel left out, they won’t be for long. The plan worked so well that they expanded it. When an existing employee recruits a new one, the brand will pay for a tattoo for each of them.
The campaign will last until the end of the year.
Main image: chika_milan/Adobe Stock
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