- Partnership Creates One of the Largest Hotel Loyalty Programs in the World, Offering 21 Million Members Access to More Than 800 Hotels and Resorts from 40 Brands in 100 Countries
NH Hotel Group, a Madrid-based multinational hotel company, officially joins Dubai-based Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, on June 20, 2022. This historic partnership includes the transformation of NH Rewards into awards -winning the GHA DISCOVERY loyalty program, becoming NH DISCOVERY, and thus creating an unparalleled hotel offer of more than 800 hotels and resorts across 40 brands in 100 countries for a total of 21 million members worldwide.
NH Hotel Group is one of the largest hotel companies in the world and brings to the alliance more than 350 properties in 30 countries under three brands – NH Hotels, NH Collection and nhow – expanding GHA DISCOVERY’s footprint in Europe and America. NH Hotel Group is majority owned by Minor Hotels, a Bangkok-based operator of over 160 hotels and a shareholder of GHA. Minor’s global family of brands such as Anantara, Avani, Elewana Collection, Oaks and Tivoli are already member brands of the alliance and participate in GHA DISCOVERY.
For NH Hotel Group, joining the alliance supports its strategic development plans in the luxury segment as well as in new markets where GHA has an established presence, while its 10 million existing NH Rewards members are now spoiled for choice. with awards and recognition in new properties. , in new destinations, offering more travel experiences. Existing NH Rewards members will retain the value of their points and other benefits, including member rates with up to 10% off and additional rewards for booking on the NH website.
The official announcement of the upcoming integration took place this morning at a joint GHA and NH event in Madrid attended by the CEOs of the alliance member brands. Ramón Aragonés, CEO of NH Hotel Group and member of the GHA Board of Directors, added: “Joining GHA, and the transformation of NH Rewards into NH DISCOVERY, marks an important milestone for NH Hotel Group and our customers at a time when the travel and hospitality sector is recovering at a solid pace, as evidenced by the encouraging turnaround in our first quarter results. This paves the way for growth and, by leveraging GHA’s geographic footprint, we can accelerate planned development into new markets where demand for our brands is strong. At the same time, with the new NH DISCOVERY, we have access to additional revenue streams, while offering our loyal customers remarkable choice.
Welcoming NH Hotel Group to the alliance, GHA CEO Chris Hartley said: “As the newest and largest brand, NH not only enriches our global offer to members, giving them access to new destinations and hotel experiences across the Americas, Spain, Germany, Italy and Benelux, but nearly doubles our membership base, further amplifying our marketing power.
About the program
NH DISCOVERY members will be able to take full advantage of the newly revamped GHA DISCOVERY program, with benefits such as: DISCOVERY Dollars (D$), where members can earn and spend D$ at any property in the GHA DISCOVERY portfolio; Recognition, with more tiers, enhanced benefits and first-stay rewards at a wide selection of properties, including some of the world’s most luxurious hotels, resorts and palaces; and Live Local, featuring “around the corner” lifestyle experiences, offers and promotions – from spa days to meals to weekends and more.
For more information visit Global Hotel Alliance or GHA DISCOVERY
Global Hotel Alliance
Email: [email protected]
NH Hotel Group Communications Department
Email: [email protected]
Company website: www.nhhotelgroup.com
Social media: www.nh-hotels.com/social-media
About NH Hotel Group
NH Hotel Group (www.nhhotelgroup.com) is a consolidated multinational player and a reference urban hotel operator in Europe and America, where it operates more than 350 establishments. Since 2019, the Company has been working with Minor Hotels on integrating all of its hotel brands under a single corporate umbrella brand with a presence in over 50 countries worldwide. Together, they have articulated a portfolio of more than 500 hotels operating under eight brands: NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks – to forge a wide and diverse range of hotel proposals in line with the needs and desires of today’s world travellers.
About Global Hotel Alliance (GHA)
Global Hotel Alliance (GHA) brings together a unique collection of independent hotel brands with GHA DISCOVERY, a multi-brand loyalty program built on a shared technology platform. By joining GHA, brands expand their global reach, generate additional revenue and reduce reliance on third-party channels, while maintaining management independence and individual positioning. GHA represents a collection of 40 brands with more than 800 hotels in 100 countries serving 21 million members. The award-winning GHA DISCOVERY program generates approximately $2 billion in revenue and more than eight million room nights annually. GHA brands currently include Anantara, Araiya, Avani, Campbell Gray, Capella, Corinthia, Discovery Destinations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Mysk, NH Hotels, NH Collection, nhow, Niccolo, Nikki Beach, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. For more information, visit globalhotelalliance.com.
About GHA DISCOVERY
Launched in 2010, GHA DISCOVERY is the world’s largest loyalty program for independent hotel brands, with more than 800 hotels, resorts and palaces across 40 brands. Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. GHA DISCOVERY members earn and spend DISCOVERY dollars (D$) and they also enjoy members-only experiences hosted by each hotel, and they have access to properties near them, without stays, thanks to local reserved offers to members.