Tender to convert the Icon Hotel in Luton into an apartment building and commercial units


Plans have been submitted to turn a hotel in Luton town center into a block of apartments and retail units.

Plaintiff Franco Anacreonte wants to demolish the Icon Hotel on Stuart Street and replace it with an 18-story building with six commercial units.

There would be 102 apartments comprising 21 three-bedroom apartments, 57 two-bed apartments and 24 one-bedroom apartments.

The Icon Hotel (Google)

The hotel’s website states: “The Icon Boutique Hotel has been deliberately designed to be as different as possible from all other hotels and accommodation providers in Luton.

“We go the extra mile to provide unparalleled guest services in an original and luxurious home-like retreat.

“We really care about our customers and our staff, and we constantly strive to make a difference.

“We are widely recognized as Luton’s number one hotel, having won Tripadvisor’s Certificate of Excellence award eight years in a row and being inducted into its Hall of Fame.

“Totally unique to Icon, Luton’s only wood-fired pizza oven offers real, traditional Neapolitan pizzas and classic Italian cuisine in our Piano Bar and Snug Lounge.”

The hotel has 62 rooms, according to its website. Plans must be reviewed by the Borough Council’s Development Management Committee in due course.

Mr Anacreonte, described as the founder/owner of the Icon Hotel on the online business network LinkedIn, is also behind plans to demolish the Linton Hotel on Tennyson Road and replace it with 62 apartments in a four-storey building.

This request is due for review by the committee tomorrow (Wednesday 23rd) and is recommended for approval by the planning officers.

Two objections have already been posted on the borough council’s website against the proposals to demolish the Icon Hotel.

Ann McNally said: “Please work with the existing architecture. In 20 years this city will be full of ugly, dated skyscrapers.

“The Icon Hotel is one of the few unique, attractively curved buildings. It would be a great loss to the city.

“We need to preserve a diversity of historic architecture and buildings and stop tearing them down. Developers have no right to come into our city and do that.”

Aashiq Mortimer agreed, saying, “The decision to demolish this magnificent building would be a terrible idea.

“Luton’s architectural landscape has suffered from years of neglect and poor decision-making, and approving it would represent a continuation of this trend.”


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