Swissotel Merchant Court Singapore rebranded as Paradox Hotel

0

Accor has lost one of its Singapore hotels which affiliated with Paradox Hotel Group.

The 476-room Swissotel Merchant Court became Paradox Merchant Court in Clarke Quay on April 1, 2022.

Kuala Lumpur, March 21, 2022 (GLOBE NEWSWIRE) — TA Global Berhad today announced the launch of its highly anticipated collection of Paradox Hotels and Resorts. Paradox is a Canadian-born boutique hotel brand inspired by the tastes and desires of the next generation of travellers. The Paradox brand is set to break away from traditional hospitality standards through a series of original, cultured and highly experiential offerings, capturing the true spirit of every city where a Paradox hotel is located.

“The hospitality industry is going through a key moment of transformation right now as technology and social media are rapidly changing the way we travel and interact with others. We recognized that a change is happening in the way people interacted with each other and also with the built environment. The height of the COVID-19 pandemic was the global catalyst for a renewed interest in authentic human connection and a greater expectation of personalized hospitality. As an industry leader, this was an opportune time to realign and reinvent our business proposition to meet and adapt the current needs and desires of the market,” said Joo Kim Tiah, CEO from TA Global.

He continues: “Paradox Hotel Group was born from an in-depth study of this evolution. We’ve always wanted to consolidate our hotels, and now is the time to embark on this meaningful journey. Our global teams have decades of experience and an established network of industry partners, having developed and operated many top-tier hotels around the world. Passionate about what we do, our team has a solid understanding of all aspects of hospitality, from concept development to operations. We firmly believe that a distinct identity rooted in local culture is crucial to the success of a hotel group. We strive to be at the forefront of curating inspiring and exceptional experiences for our travelers, so it was imperative to not only release our own distinct brand, but to create something that would exceed expectations by challenging the industry status quo.

Paradox’s unique concept will debut in Vancouver, Canada, with its flagship hotel, Paradox Hotel Vancouver, opening in April 2022. The brand will also be introduced to Southeast Asia, with Paradox Resort & Residences Phuket opening in opened in January 2022 and Paradox Singapore Merchant Court in Clarke Quay in April 2022. The Paradox portfolio also includes independently branded properties Summit Lodge Boutique Hotel and Aava Hotel in Whistler. With five hotels and resorts located in distinct destinations around the world, Paradox Hotel Group offers an exciting journey of brand discovery for its international guests.

“This transition to cohesive brand positioning will not compromise the unique heritage and distinctive personalities of each Paradox hotel, most of which have already gained global recognition in the hospitality and travel industry. We are confident that the diversity of our Paradox hotel, resort and hospitality offerings will serve as an immersive gateway to culturally enriching destinations around the world; truly illustrating the strength and momentum behind our ambition to be recognized among the best boutique hotel brands in the years to come,” added Tiah.

As the first international hotel group to emerge from Vancouver, all Paradox destinations will proudly channel the true spirit of Canadian hospitality, manifested in thoughtful design, top-notch guest facilities and services, and hospitality concepts. tailor-made catering and gathering. Curated to highlight the different characteristics of each respective location, the multi-faceted experience will differ from destination to destination; celebrating the individuality and dynamic perspective that each city offers.

Curious and adventurous guests in search of culture, history, shopping and culinary rendezvous will always find a like-minded travel companion, a welcoming home and a sophisticated playground at the Paradox, wherever ‘they find themselves.

Sharing the brand inspiration behind Paradox, Head of Brand Experience Lorraine Simonds describes Paradox as a refined and curiously unconventional game. “The Paradox name embodies the duality of this new kind of lifestyle hotels we’re creating – they’re tasteful and well-designed while remaining approachable, witty and smart.

More importantly, Paradox’s core belief is to put authentic human-to-human relationships first. We strive to demonstrate how selfless, thoughtful, daily acts of grace can inspire, uplift, and add a delightfully unexpected touch of fantasy to everyday moments, and touch the lives of everyone we meet.” she explains.

Building on 20 years of experience as a global hotelier and developer of some of the most exclusive properties in North America, Australia and Southeast Asia, TAG plans to gradually expand Paradox’s international presence in over the next decade, launching new hotels and resorts. in taste destinations around the world.

Paradox Hotels has to do a lot of work to get those 476 rooms filled in Singapore without any affiliation with a world famous brand and without any partnership or loyalty program. So I guess they must rely heavily on OTA and group bookings.

Share.

Comments are closed.