Sugar Beach, Grand Beach Hotels Sold | Business


TRAVERSE CITY – A group led by Jeff Lobdell has purchased the Sugar Beach and Grand Beach Resort hotels.

Lobdell’s company – Restaurant Partners Management LLC – owns and operates Apache Trout Grill, Boone’s Primetime Pub (Sutton’s Bay), Flap Jack Shack and Omelette Shoppe in Traverse City, and 14 restaurants in the Grand Rapids area.

“We are thrilled with all of the great synergies these resorts will have with our restaurants and are confident this will take us to new heights,” Lobdell said in a statement.

Each of the two resorts has over 300 feet of sandy beach on East Grand Traverse Bay. The Grand Beach Resort Hotel is at 1683 US 31 North, the Sugar Beach Resort Hotel next door at 1773 US 31 North.

Mt. Pleasant-based vendor Labelle Management still operates The Beach Haus Resort and The Baywatch Resort in Traverse City, as well as the Comfort Inn & Suites Hotel and Conference Center in Mt. Pleasant. The statement said it was important to the directors of Labelle that the properties be entrusted to “a proven and successful local operator”.

“The resorts are operated by long-time staff members who work as a team to create the best hotel experience for their guests,” Lobdell said.

Lobdell serves on the board of directors of the Michigan Restaurant and Lodging Association as past president and is the treasurer of the National Restaurant Association.


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