Global sports brand FILA takes the “recreational” part of athleisure seriously. It is launching a hotel in Shanghai in 2024, in partnership with Hyatt Hotels.
Called FILA House, the project will be carried out in collaboration with the Hyatt group and should be located in Shanghai. The hotel will be part of the JdV by Hyatt series, which reflects the brand’s “joie de vivre” philosophy. JdV Hotels are a collection of independent hotels managed and marketed by Hyatt. These hotels cater to younger consumers and are known to allow dogs. You will find JdV hotels in Rome, Chicago and Toronto.
“The hotel will not only be a unique expression of Fila’s history, culture, products and fashion trends, we believe the JDV by Hyatt brand experience will be an appropriate reflection of the Fila’s spirit of vitality,” Brian Yiu, CEO of China Philae, said in a press release.
This is the first time that FILA will venture into the hotel space. In China, FILA is owned and operated by sportswear leader ANTA
FILA House, developed as part of ANTA’s new Shanghai headquarters, will be located in the West Hongqiao business district. The district is emerging as an international trade center for Shanghai. The project will consist of five free-standing buildings comprising a corporate headquarters, stores, food and beverage outlets as well as a sports retail destination.