Sabah eagerly awaits more Chinese tourists | Daily Express Online

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Sabah eagerly awaits more Chinese tourists

Published on: Thursday January 20, 2022

By: Hayati Dzulkifli

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Photo by Bernama for illustrative purposes only.

SABAH looks forward to many more tourist arrivals, especially from China, as Sabah reopens its borders to travelers after two years of lockdown. Chairman of the KSI Strategic Institute for Asia-Pacific, Tan Sri Abdul Majid Khan, said this was because Chinese tourists were the highest in 2018 and 2019 before the lockdowns. He said that even China’s middle class now numbers 700 million people.

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“Sabah is a three-hour drive from most major cities in China and five hours from Beijing. We can expect double-digit growth in tourist arrivals from China in the near future. God willing, the Covid-19 pandemic will be over by 2023. “Sabahans are known to be very friendly people and are always ready to receive tourists from all parts of the world. “In fact, there are many reasons why you should visit Sabah on your future getaways. Besides admiring majestic mountains and beautiful beaches, there is more to Sabah than meets the eye, including outdoor activities, cultural tours, delicious food and very friendly and hospitable people” , did he declare. However, to further encourage tourist arrivals, Abdul Majid said the tourism industry needs to come up with innovative ideas and services, including the rebranding of tourist attractions, to attract locals as well as the repricing of hotel rooms. ‘hotel.

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Abdul Majid, who is also the organizing chairman of SIBES, said the industry needs to be creative and innovative to discover new value propositions. “The private sector and the government should work together to come up with a comprehensive development plan to meet the expected influx of tourists. “We are also encouraging the private sector to build more hotels in Sabah to meet the expected increase in tourist arrivals. “Hap Seng Land recently announced the construction of two new hotels in Sabah which will be managed by two international hotel companies. “This is clearly an example of the private sector having the foresight and confidence to invest in Sabah. I hope other private sector companies will follow,” Abdul Majid said.
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