Radisson Hotel Group to Expand Presence Across Australasia with New Brands and Diverse Growth Models

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As part of the Group’s APAC expansion plan, brands such as Radisson Individuals, Country Inn & Suites by Radisson and Radisson RED will spearhead widespread market growth

SYDNEY, September 1, 2022 /PRNewswire/ — Radisson Hotel Group today announced significant expansion plans for Australasia, with a newly expanded brand portfolio, strategic partnerships and various business models that will see the group achieve exponential growth in the region by 2025.


Design rendering of the Radisson RED lobby

The expansion will target capital cities and popular regional destinations across Australia and New Zealandsuch as sydney, melbourneand Brisbane, and will rely on a combination of growth models such as strategic alliances and master licensing agreements with its esteemed partners. The Group will also seek out tactical M&A opportunities and provide owners with attractive and profitable options for property conversion. All these initiatives will be led by the new Business Unit of sydneywhich is already operational and provides dedicated local development and operational support to owners and investors, allowing them to customize their strategy.

The plans are particularly timely as the Australasia market is beginning to see growing demand for hotels and resorts as it recovers from the pandemic and ahead of the 2032 Olympics. Additionally, recent research has shown that investors are keen to deploy capital into hotel assets in Australia and New Zealandwhich are primarily focused on a “flight to quality” strategy, with notable returns being made in both conversions and mid-sized real estate.

To respond to this, the Group is doubling down on its midscale brands in the market – with Radisson Individuals, Country Inn & Suites by Radisson and Radisson RED leading its portfolio growth in Australasia. With a comprehensive collection of brands ranging from midscale to luxury, Radisson Hotel Group will now be able to customize its development strategy in Australasia to meet the specific needs of owners and investors in each market segment and location.

Radisson Individuals is the premium affiliate brand launched in 2020 that celebrates the unique personality of each property and the characteristics of their destination. Perfectly suited to conversions of independent hotels and small chains, this soft brand offers owners the freedom to maintain their identity while benefiting from the expert support and global network of Radisson Hotel Group.

Country Inn & Suites by Radisson lobby rendering
Country Inn & Suites by Radisson lobby rendering

Plans are underway to introduce Country Inn & Suites by Radisson, the mid-range brand that fosters a sense of community by bringing people together in shared spaces to create a sense of belonging. Perfectly suited to the Australasia market, Country Inn & Suites by Radisson is a highly recognizable and trusted brand that is designed to make every traveler feel welcome, while providing owners with a flexible prototype for new builds and conversions on urban and suburban markets.

lifestyle brand, Radisson REDoffers a playful twist on the conventional in the form of dynamic, stylish hotels in vibrant locations that appeal to millennial travelers. From a social scene to its bold design, guests have endless possibilities to switch effortlessly between business and pleasure.

Australasia owners and developers will have access to an expanded collection of brands in select markets across Asia Pacific. The Group has obtained the rights to develop and operate 7 Days, a premium economy brand and Metropolo, through individual license agreements with its subsidiaries. Targeting the high and midscale segments of the market, the Group has also obtained development and operating rights for the Golden Tulip, Kyriad and Campanile brands from Louvre Hotels Group.

On Radisson Hotel Group’s plans for the Australasia market, Ramzy Fenianos, Development Director, Asia Pacificcommented: “Our ambitious plans in Australia and New Zealand demonstrate our market success and the relevance of our products to inbound and domestic travelers seeking a diverse range of hotel and resort experiences. Our defined brand architecture is designed to be relevant to our customers and owners, delivering meaningful experiences. With visa applications for Australia already being at 80% of pre-pandemic levels as of May this year, we are optimistic that the market will continue to recover quickly and that demand from incoming tourists will increase as the summer season approaches. »

To learn more about Radisson Hotel Group, visit www.radissonhotels.com/development.

RADISSON HOTEL GROUP

The Radisson family of brands is present worldwide in more than 120 countries, with more than 1,700 hotels currently in operation and under development. Radisson Hotel Group operates in EMEA and APAC with over 1,000 hotels in operation and under development. The international hotel group is growing rapidly with a plan to double the portfolio by 2025. The group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethic.

The Radisson family portfolio of brands includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, park squarePark Inn by Radisson, Country Inn & Suites by Radisson and prizeotel united under the same commercial umbrella brand Radisson Hotels.

Radisson Rewards is Radisson Hotel Group’s global rewards program that offers unique and personalized ways to create memorable moments that matter to its guests. Radisson Rewards delivers an exceptional experience to its customers, meeting planners and travel agents at Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings offers tailor-made solutions for any event or meeting, including hybrid solutions that place guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering brilliant foundations and being uniquely 100% carbon neutral.

The health and safety of guests and team members remains a top priority for Radisson Hotel Group. All properties in the Group’s portfolio are subject to strict health and safety requirements, as set out in the Radisson Hotel Security Protocol. Safety protocol is an integral part of Radisson Hotel Group’s safety and security program, ensuring that we always take care of our guests and team members.

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