PR News | Accounts in transit: CIIC PR registers at Crescent Hotels & Resorts


PR CIIC register at Crescent Hotels and Resorts, a hotel and resort operator with more than 100 properties in the United States and Canada. The agency will support Crescent Hotels & Resorts’ public relations and communications strategies in the United States. CIIC will work to raise awareness of the company, as well as execute thought leadership campaigns and storytelling initiatives. In addition to operating hotels under the Marriott, Hilton, Hyatt and IHG brand families, and a collection of independent hotels and resorts under the Latitudes: Lifestyles by Crescent umbrella, Crescent includes the Crescent Restaurant Group.

Zapwater Communications was retained by Boyne Mountain Station throw SkyBridge Michigan, a 1,200-foot-long, 118-foot-tall pedestrian suspension bridge being built at Boyne Mountain Resort in Boyne Falls, MI. The agency will oversee media relations and influencer services related to the project. SkyBridge Michigan is set to become the longest wooden tower suspension bridge in the world. Its design is a nod to the forestry heritage of northern Michigan, with wood sourced from Matelski Lumber.

The bar and team onewhich are both part of the Publicis Groupe network, will handle brand strategy, creative, production and media functions in all US markets for Redbubble, an online marketplace for print-on-demand products designed and sold by independent artists. The agencies will focus on building overall brand awareness, particularly with Gen Z audiences. serving our new audience, with the greatest growing buying power in e-commerce history,” said Redbubble Brand VP Blake Bakanoff. .


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