Pestana Hotel Group chooses The Hotels Network to increase direct bookings


Pestana Hotel Groupthe largest international tourism and leisure group of Portuguese origin, has chosen to join forces with The hotel network (THN), an innovative technology company offering a platform designed for hotel brands to increase direct bookings. The Pestana team will use THN’s suite of products to personalize their hotel website user experiences by tailoring messages and offers to each individual, which has been proven to boost bookings and revenue.

THN’s international team of specialists, with deep expertise in hospitality, product design and consumer marketing, is a perfect fit with the Pestana Hotel Group to enhance the performance of its direct channels . THN founder Juanjo Rodriguez expressed his enthusiasm for the new partnership, “We are happy to work with such a forward-thinking multinational group in the tourism industry. I look forward to our technology and expertise being translated into the success of the Pestana Hotel Group.

Pestana Hotel Group will use THN’s benchmarking tool, BenchDirect, to identify where the brand is underperforming or overperforming, and determine how to improve results, at a granular level. To follow up on this information, THN Conversion and customization These tools will allow them to create powerful campaigns that deliver personalized online messages and use intelligent behavioral triggers to strategically plan these communications. Not only will this increase website conversions, but it will also provide a quick fix, giving them complete flexibility to make changes to their websites anytime, anywhere. The Pestana hotel group will benefit from:

  • Free access to THN’s latest product innovation, Bench Directthe industry’s first benchmark platform dedicated to the direct channel
  • Extensive set of targeting options to send personalized messages to website visitors
  • Real-time price comparison and price matching with OTAs and metasearchers to ensure the hotel offers the best rate, every time
  • Advanced testing and analytics capabilities to gauge visitor feedback for website messaging optimization
  • A dedicated customer support team to help them succeed every step of the way

Ricardo Rodrigues, E-Commerce Manager at Pestana Hotel Group, commented, “Our goal is to take the guest experience to the next level. We pride ourselves on providing personalized service to our guests at our in-person properties, and we are pleased to now offer this level of personalization with THN from the second where a visitor lands on our website.

With the vast audience of the Pestana Hotel Group, THN’s tools combine seamlessly to deliver personalized communication to each of their website visitors, leading to a increase in their direct bookings and revenue.

About the Pestana Hotel Group

The Pestana Hotel Group is the largest international tourism and leisure group of Portuguese origin. Dedicated to giving its clients “the time of your life”, the company owns and manages more than 100 properties, on 3 continents.

Mr. Pestana, the company’s visionary founder, opened the group’s first hotel on the island of Madeira in November 1972. Together with his son, Dionísio Pestana, the brand’s footprint expanded internationally . Under their leadership, the award-winning Pestana brand has become a dedicated guardian of Portuguese culture and heritage, as well as a forward-thinking hotel group that offers the best places in the world.

The Pestana Hotel Group comprises four hotel brands: Pestana Hotels and Resorts, Pestana Pousadas de Portugal, Pestana CR7 Lifestyle Hotels and Pestana Collection Hotels. Aiming to offer complete and attractive experiences, the Pestana Group operates in different sectors of activity: hospitality, tourism real estate, real estate, holiday clubs, golf courses, casinos and industry. It is currently present in 16 countries in Europe, Africa and America.

Enter the Pestana universe and learn more about: Where

About the hotel network

The Hotels Network is an innovative technology company that works with over 14,000 hotels worldwide. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers its customers a comprehensive growth platform to power their direct channel. By leveraging a suite of built-in tools and analytics, hospitality brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, review summary and a full suite of personalization options, THN’s Oraculo product leverages machine learning techniques to predict user behavior and then automatically personalizes the message and content. offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with unprecedented competitive data that is a complete game-changer.

THN’s mission is to improve the online booking experience, increase direct bookings and strengthen the relationship between hotel brands and their customers.

For more information on BenchDirect destinations, visit

For more information about THN, visit or contact [email protected]

Julia Pedrol


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