Tarrytown, New York, June 22, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Nightfood Holdings, Inc. (OTCQB: NGTF), the sleep-friendly snacking company that looks after the $50 billion that Americans spend each year on nighttime snacks, today announced that it has partnered with managed lobbying marketplaces provider GrabScanGo to expand its footprint hotel distribution.
GrabScanGo manages all aspects of the lobby market for its hotel clients, including product selection, revenue optimization and payment processing. The company currently manages hotel lobbies markets across the country, from independent properties to major chains and brands.
“We are excited about the opportunity to add Nightfood distribution to GrabScanGo Marketplaces in many hotels across the country,” commented Sean Folkson, CEO of Nightfood. “We also look forward to the weekly sales data we will receive from these properties. We believe this independent data will play an important role in securing additional brand and management group level partnerships on our path to making Nightfood a standard in the hospitality industry.
“We’re constantly on the lookout for new high-velocity products like Nightfood,” said Jim Alexander, president of GrabScanGo. “We add value to our hotel customers and their guests by identifying and purchasing winning products, ensuring they are in stock and always marketed attractively, while eliminating labor demands work.”
iDEAL hotel partners facilitated the relationship between Nightfood and GrabScanGo and is the hotel business development agent for both companies.
“This is a perfect fit for two concepts that are driving significant change in the hospitality industry,” remarked Jill Rigsbee, CEO of iDEAL. “Nightfood is revolutionizing the way hotel guests snack in the evening. GrabScanGo introduces managed lobby marketplaces that increase hotel revenue through the convenience of self-checkout – all with no cost or labor requirements to the hotel.
Through its relationship with one of the largest hotel companies in the world, Nightfood entered hotel distribution coast-to-coast in May. Nightfood’s ice cream is currently available for sale in the lobby shops of hundreds of hotels across the country. Additional Nightfood snack formats are expected to be introduced in 2022, including the launch of Nightfood Mini Cookies in July.
Nightfood received the first ice cream order form in conjunction with the rollout of GrabScanGo. The launch is expected to begin in Southern California in early July, then expand to other geographies.
Nightfood is a pioneer in the sleep-friendly nighttime snack category.
More than 80% of Americans regularly snack at night, resulting in approximately 700 million nighttime snacking occasions per week and annual nighttime snacking spending of more than $50 billion. The most popular choices are ice cream, cookies, chips, and candies. Recent research confirms that these snacks, in addition to being generally unhealthy, can impair sleep, in part due to the excess fat and sugar consumed before bedtime.
Nightfood’s sleep-friendly snacks are formulated by sleep and nutrition experts to contain fewer sleep-disrupting ingredients, with a focus on ingredients and nutrients that research shows can support nighttime relaxation and better quality of sleep.
The brand is currently focused on establishing a broad national distribution of its sleep-friendly snacks in the high-margin hospitality industry. Leveraging a relationship with a global hospitality company, Nightfood began expanding to hotels across the United States in May 2022. Management believes hotels have an obligation to help guests sleep better , and one of the ways to do this is to offer snacks. their take-out lobby shops.
With approximately 56,000 hotels across the United States, national distribution is expected to drive profitability, consumer adoption of the late-night snack category, and a strategically defensible position from which category leadership can be maintained.
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GrabScanGo provides turnkey hotel marketplace management, leveraging its proprietary payment solution that offers customers the option to purchase through a payment terminal or mobile app, an operations network to set up, store and manage markets, and reports to summarize sales and profits. With a focus on customer experience and product selection, GrabScanGo transforms marketplaces into destination locations for quick and easy shopping. For more information, visit us at grabscango.com.
About iDEAL Hotel Partner Group
iDEAL Hospitality Partners Group, based in Wake Forest, NC, provides outsourced marketing and business development services to companies looking to increase sales in the hospitality industry. The iDEAL team knows the key decision makers and stakeholders who are considering and purchasing products for all areas of a hotel or resort. Through longstanding relationships with hotel owners and management companies, the iDEAL team introduces the client’s innovative and unique products and services for the lodging industry to hotels and resorts in North America. North and Central and the Caribbean.
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