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Oura hires Tom Hale as new CEO, Eyes Evental Public Offering


Andre Cohen

Former SurveyMonkey President Tom Hale has been hired as the new CEO of Oura, the $2.55 billion sleepwear and fitness company. Hale helped take over SurveyMonkey’s parent company momentary public in 2018 and will lead Oura’s growth efforts to eventually launch an IPO, according to Bloomberg.

Finland-based Oura announced in March that it had reached 1 million sales of its Oura ring, which has signed athlete health tracking partnerships with the NBAWNBA, NASCARcfu, Surfing in the United States and MLB Seattle Mariners. Oura investors include the NBA legend Shaquille O’Neal, Elysian Park Ventures, Google’s Gradient Ventures, payments company Square, Michael Dell’s MSD Capital, Salesforce CEO Marc Benioff and actor Will Smith.

Heart rate monitoring during training, blood oxygen detection and an improved sleep staging algorithm are among the features Oura plans to add to its Gen3 ring later this year. Hale was also previously a product manager at Linden Lab, the developer of the early 2000s metaverse platform Second Life. His hire comes after the former CEO of Oura Harpreet Rai left the company in December.


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