Michigan’s beer industry has an economic impact of $9.9 billion


A new report from the National Beer Wholesalers Association and the Beer Institute found that Michigan’s beer industry had an overall economic impact of $9.9 billion in 2020 and supported more than 66,000 jobs in breweries, distributors, retailers and other facilities.

According to the report, Michigan beer distributors employ 4,866 people. The entire beer industry – which includes brewers, distributors, retailers and supporting industries like agriculture, transportation and manufacturing – had this $9.9 billion economic impact, paying more than $2.6 billion in salaries in 2020.

Midland Brewing Co.’s head of marketing and communications, Clark Bickham, said the brewery was able to weather the pandemic and increase some sales during the pandemic.

“There was a massive increase in can sales, it was a way to increase sales,” Bickham said. “Keg sales were down, so we ended up installing our own canning line. Our brewers and staff worked canning days and took care of putting them on the pallets and preparing them. for distributors.

“That was the biggest change and that was a benefit. We were able to work on our own time and not have to work around another company’s schedule. This allowed us to increase the production of cans; we are able to release smaller batches and get more limited releases in distribution,” Bickham continued.

Michigan is 10th among states in beer production per barrel, producing more than 900,000 barrels and containing 400 breweries, sixth among states, according to the world population review.

Bickham credits Michigan’s freshwater springs as one of the best brewing states.

“A lot of things go into making Michigan a hotbed for breweries, but it’s mostly because of the state itself,” Bickham said. “With so many recreational activities people can enjoy year-round, many of them involve celebrating or ending with a cold beer. soft #1, you can’t beat locally sourced water The base of beer is water, and if your water is bad or your minerals aren’t quite right, it affects the beer .

The report adds that Michigan’s beer industry is poised to continue growing in the years to come. However, Michigan breweries could be struggling with the national labor shortage. Bickham says hiring has been a struggle with potential staff reluctant to return to work and Midland Brewing Co. is still not quite back to pre-pandemic levels.

“We’re hoping to get back to it soon, we’re not quite there yet,” Bickham said. “We are reopening at a higher percentage or more than where we were. We close our terrace during the winter and it is the same number of seats available as inside. When winter arrives and we are already at 50%, we were limited even more.”

Interested in Michigan beer? To verify MI Brew Trail.


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