Meliá completes rebranding of 12 Vinpearl hotels

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Twelve former Vinpearl hotels and resorts across the country have now entered the Meliá portfolio, renamed Meliá Vinpearl. The latest property, Meliá Vinpearl Hai Phong Rivera, will transition by the end of September.

Meliá Vinpearl properties are already undergoing changes in gastronomy, well-being and sustainability. Meliá also brings to each property the Spanish warmth and hospitality, as well as a deep passion for service that the brand is known for.

“We want to create contemporary dining destinations where hotel chefs, mixologists and F&B associates are plugged into global and local consumer trends and are constantly innovating in taste, design and food culture,” said Steve Nunan, Senior Business Development Manager South. East Asia for Meliá Hotels International. “Some of the best sky bars in the country will be found in our Meliá Vinpearl city hotels. We will build on our successful concepts to create must-visit places with the best views and delicious tapas.

In resort destinations like Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Cua Hoi Beach Resort and Meliá Vinpearl Cua Hoi Beach Resort, concepts from existing Meliá properties will be introduced. An example of this is Merkado, a buffet restaurant, which combines authentic Mediterranean cuisine with an open cooking station. Melia’s spa concept, YHI Spa, found at Meliá properties worldwide will be offered to all Vinpearl hotels that already have an existing spa. More than just a soothing and relaxing oasis for spa guests, the spa will use natural and ecological products, as part of Meliá’s vision of sustainable development.

Meliá completes rebranding of 12 Vinpearl hotels

“Sustainable and traceable products, and a focus on local products, as well as the replacement of all bed linen with organic bed linen are just a few examples of what we are doing when it comes to the environment”, Nunan added. Meliá Vinpearl properties will also benefit from the hotel group’s strong distribution channels and international recognition. All properties can now be booked through the Meliá website. This month, the company launched the largest sales blitz it has undertaken in the country.

“Vietnam is an extremely important market for us and now that the transition is complete, it’s time for us to reach a wider audience,” Nunan explained. “Not only do we have our entire extended sales team across Vietnam working on a sales blitz in the first week of September, but we have all of our GSOs from all over the world, from America to Europe, who take action.”

Although the project to migrate properties to Meliá followed a short period of time, the transition was smooth. “Both parties have remained focused during this time with a common goal and vision for the collaboration,” Nunan said. “We are already moving forward with new and promising ideas from this alliance.”

The first hotel to enter the fold was Vinpearl Quang Binh, which took on the new name of Meliá Vinpearl Quang Binh in March 2022. Since then, ten other Vinpearl properties have made the transition. These include: Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Hue, Meliá Vinpearl Danang Riverfront, Meliá Vinpearl Nha Trang Empire, Meliá Vinpearl Ha Tinh, Meliá Vinpearl Cua Hoi Beach Resort, Meliá Vinpearl Tay Ninh, Meliá Vinpearl Phu Ly, Meliá Vinpearl Thanh Hoa and Meliá Vinpearl Cua Sot Beach Resort.

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