Demonstrating continued confidence in Greater China’s long-term tourism recovery and growth, Marriott International announces it will add more than 50 hotels in more than 30 destinations across the region this year, with the 500th hotel set to open in early 2023 .
Marriott International’s expansion will include a growing presence of luxury hotels in leisure destinations, such as a Ritz-Carlton Reserve in China’s Jiuzhaigou Valley and W Macau – Studio City slated to open this year; an injection of more than 15 high-end branded hotels in popular getaway cities such as Chengdu, Xi’an, Sanya and Qinhuangdao; and a larger Sheraton wallet.
The company’s portfolio of select service brands will continue to drive growth in Greater China, with more than half of all hotels in the pipeline falling into this category. According to WTTC and Trip.com’s Trending in Travel report, rural and suburban destinations in China saw strong growth in booking rates in 2021, indicating an increased tendency for people to travel beyond first-tier cities. . In light of this trend, Marriott International will further expand the presence of its selected service brands in secondary and tertiary destinations this year.
In a press release, Henry Lee, President, Greater China, Marriott International, said, “Greater China is an important growth market for us. Over the past three years, Marriott International has expanded its presence in the region with an average of 40 hotel additions per year. Currently, our portfolio includes 448 hotels covering 23 brands in over 110 cities in Greater China. »
Lee said the company will stick to its “Brand + Destination” development strategy, working closely with owners and franchisees to drive travel demand.
Marriott International’s hotel expansion will mean new job opportunities.