Marasca will mark its entry into the Thai hotel space with the first property, Marasca Khao Yai, to open in 2022, to be followed by Marasca Koh Samui in 2023.
BANGKOK- Narai Hotel Group broadens its portfolio in luxury hotels with the launch of Marasca Hotels & Resorts— a collection of intimate and relaxed luxury escapes in unique locations that promise “icing on the cake” moments and experiential stays. Marasca will mark its entry into the Thai hotel space with the first property, Marasca Khao Yai,
opening in 2022, which will be followed by Marasca Koh Samui in 2023.
“Marasca takes its name from a type of cherry that has shaped the essence of our brand. We want to create ‘icing on the cake’ moments for our guests through stylish designs and high quality amenities, while providing welcoming experiences to make them feel truly at home, a space where you can hang out to reset yourself while traveling and rediscovering yourself..” says Mrs. Nithida NithivasinDirector of Narai Hospitality Group, Thailand’s leading hotel developer and operator.
Recognizing the changing lifestyles of modern travellers, Narai Hospitality Group is foraying into a new category of relaxed luxury hospitality. According to Ms. Nithida, “Today’s travelers have simple expectations, but their standards are high. We have observed over the years that there is an opportunity to meet the needs of those seeking more relaxed luxury and experience offerings in unique destinations. With Marasca, we unveil a concept of hospitality that is effortlessly luxurious, accessible and conscientiously sustainable..”
Marasca is designed to allow customers to reset their rhythm of life, indulge in “me time” and rediscover life’s simple pleasures: the little details, the delicious moments and that extra touch of warmth that makes every unforgettable experience. These “icing on the cake” moments promise a little something extra that will put a smile on your mind, a bit like the joy of discovering the cherry that crowns your favorite dessert.
Delivered through distinctive designs and signature #RediscoverYou experiences that provide a sense of home while evoking curiosity, Marasca celebrates the perfect blend of rest and play to spend quality time with loved ones.
The brand’s first property, Marasca Khao Yai, is set to open in 2022 in the scenic Khao Yai mountain range, a UNESCO World Heritage Site and popular weekend getaway destination for urban travelers located just 2 hours drive from Bangkok.
Set amid the lush greenery, vineyards and farms of Khao Yai, the exclusive 18-key Marasca Khao Yai is designed as a luxury countryside destination. It will offer a selection of various types of accommodation catering to guests’ needs for unique experiences and comfort celebrating the outdoors, ranging from villas to luxury glamping tents and glamping vans, all with stunning views of the the mountain, private outdoor tubs and a personal fireplace. Architectural and landscape planning has been thought through extensively, with Marasca advocating to preserve the surrounding greenery, tall trees and natural terrain as much as possible, leaving nature untouched and untouched.
An array of dining experiences also awaits, including an immersive private in-villa dining experience and Tree Top: Farmer’s Tea Room and Cafe. Celebrating the rich biodiversity of Khao Yai, where some of Thailand’s finest produce is grown, locally sourced premium ingredients meet honest cooking and vegetables from the hotel’s own homegrown garden for a seasonal dining experience fresh at the Tree Top. In keeping with Marasca’s deep connection to the land and the local community, guests can also discover artisan gems from local farms and makers.
Additionally, guests can enjoy the hotel’s public spaces designed to encourage wellness and outdoor living, while immersing themselves in Marasca’s #RediscoverYou experiences. The Stardeck offers a vantage point for stargazing with your favorite drinks, while The Meadow, a lush flower garden, brings guests closer to nature. The communal fire pit evokes a sense of connection between guests and Playscape, an outdoor play space for youth and parents to enjoy in a natural environment. Marasca’s emphasis on thoughtful experiences extends to its conscientiously sustainable practices and approaches: The Marasca Care initiative will establish integrated planet-friendly efforts and activities throughout the property.
Marasca Hotels & Resorts plans to roll out its properties in strategic locations in Thailand starting with Marasca Khao Yai from late 2022, Marasca Koh Samui in 2023 and other exciting destinations to follow.