The Hungarian model is the star of the brand’s new campaign, prompting travelers to seek out New Adventures and Savor the Good Life
HONG KONG, April 21, 2022 /PRNewswire/ — Le Méridien Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, encourages creative travelers to awaken new adventures, senses and experiences with the brand’s new campaign, “New Horizons.” After a two-year hiatus, dawn is breaking on a new era of travel calling on travelers to reconnect with themselves, their passports and their wanderlust. Glamorous and chic model Barbara Palvin is the face of the campaign and stars in the captivating campaign video, set against the backdrop of the brand new Le Méridien Maldives Resort & Spa.
Le Méridien New Horizons campaign featuring Barbara Palvin at Le Méridien Maldives Resort & Spa
Launched in 1972 by Air France, the Paris-born Le Méridien celebrates its 50th anniversaryand birthday this year. In the spirit of the brand’s European heritage, the “New Horizons” campaign aims to remind travelers of the joy of glamorous travel and the new horizons that await them. In hotels around the world, the timeless chic of mid-century modern design harkens travelers back to the glamorous days of air travel and invites them to savor the good life. The brand’s chic signature programs bring playfulness to art, coffee, sparkling cocktails, summer, family and inspire creative travelers to explore the world in style. Whether the In the Sun by Le Méridien programming that invites guests to chase endless summers all year round or indulge in chic soirees to celebrate the winter season with The party, Le Méridien signature lifestyle experiences inspire guests to savor the moment and add a touch of glamor to their journey.
In the brand’s campaign video, portraying a glamorous traveler, Barbara dons 1960s jet-set style outfits and takes advantage of all the ingredients at Le Méridien Maldives Resort & Spa. Savor the simple joys of the summer season with the brand’s signature seasonal programme, In the Sun by Le MéridienBarbara soaks up the picturesque sunset while enjoying artisanal Le Scoop by Le Méridien ice cream and a glass of rosé.
“Being European and working in the fashion industry, I’m particularly drawn to Le Méridien’s European heritage and playful, chic style,” said model Barbara Palvin. “Collaborating with Le Méridien on the ‘New Horizons’ campaign reminds me of the joy of traveling and exploring new destinations, especially after a two-year hiatus. I was lucky enough to be able to travel to Maldives for the very first time, instantly falling in love with the island and looking forward to returning soon with my loved ones.”
“We are thrilled to launch the Le Méridien ‘New Horizons’ campaign with Barbara Palvin who embodies the brand’s chic, nomadic lifestyle,” said Jennie Toh, Vice President of Marketing and Brand Management, Marriott International Asia-Pacific. “We are also delighted to celebrate 50 years of the brandand anniversary this year and there’s no better way to do it with a glamorous campaign. We look forward to continuing to inspire travelers to explore the world in style, savor the good life and enjoy the new adventures on the horizon.”
The Le Meridien film “New Horizons” can be viewed online here, and images can be downloaded at this link. The video will be launched regionally across all Le Méridien properties in Asia Pacific, brand website, social media and more. For more information, visit le-meridien.marriott.com.
About the Meridian® Hotels and resorts
Born in the 1960s Paris In an age of glamorous travel, Le Méridien Hotels & Resorts continues to celebrate cultures around the world through the quintessentially European spirit of savoring the good life. With more than 105 hotels and resorts in more than 30 countries and territories, ranging from Maldives for monaco and from Santa Monica to Sichuan, Le Méridien’s attractive mid-century designed spaces, paired with chic signature programs, lend a playful twist to art, coffee, sparkling cocktails, summer, family, and inspire creative travelers to explore the world in style. Stay connected to Le Méridien on Facebook, Instagram and Twitter. Le Méridien is proud to participate in Marriott Bonvoy®, Marriott International’s global travel program. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and recognition of Elite status. To register for free or for more information about the program, visit marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio delivers renowned hospitality in the world’s most memorable destinations, with 30 brands to suit every type of travel. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and upscale home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences such as future stays, Marriott Bonvoy Moments or through partners for luxury products from Marriott Bonvoy boutiques. To join for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.