Kenya: PrideInn Group acquires Plaza Hotel as it seeks to tap into conference tourism

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Nairobi – The PrideInn Group has acquired a plaza hotel along Mombasa Road as it seeks to tap into conference tourism while increasing its footprint across the country.

Nicknamed PrideInn Plaza, the establishment has 64 rooms and suites and nine conference rooms.

Hasnain Noorani, Founder and Managing Director of the group, said the launch of the facility would fill the lingering void in meetings, incentives, conferences and exhibitions (MICE) in Machakos and Nairobi counties.

“With the ongoing recovery of the Kenyan economy, local and international businesses have revived conferences. This is where we come in. PrideInn Plaza is strategically located to host conferences from any part of the country,” said said Noorani.

He noted that they plan to expand the venue’s capacity to 200 over the next 12 months to be able to serve more guests.

Noorani also called for Kenya to be marketed as a top MICE destination to gain a share of the 71.5 trillion shillings ($621.4 billion) global market.

PrideInn is taking over the hotel from Azure Hospitality Group under the ongoing management contract which was launched in 2020.

As part of the agreement, PrideInn will manage the hotels for Azure Hospitality Group, with the latter guaranteeing monthly revenue.

“Under the proposal, PrideInn is stepping in as the management company to operate the hotel on behalf of Azure. It’s very similar to a rental model, except monthly rental amounts vary based on the percentage of total revenue generated by the hotel as determined using Global hotel software,” he said.

The takeover of PrideInn Plaza comes a month after the group acquired PrideInn Mara Camp from Azure Hospitality Group.

Noorani said the decision to support the new hotels comes even as the tourism sector shows continued improvement in performance following the difficulties caused by the COVID-19 pandemic.

PrideInn Plaza becomes the eighth hotel establishment under the PrideInn badge.

Others are the flagship PrideInn Paradise Beach Resort and Spa group in Shanzu, Mombasa, PrideInn Flamingo Beach Resort also in Shanzu, Mombasa, PrideInn Mombasa City, PrideInn Nyali, PrideInn Diani, PrideInn Azure in Nairobi and the new PrideInn Mara Camp in Narok County.

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