Global Leaders Join Unicorn Apna to Create World’s Largest Jobs Platform


Apna, India’s largest jobs platform and professional network for the growing workforce, attracts top executives from around the world including the US and UK. They join the company, which has recently become one of the fastest growing Indian unicorns, in its mission to accelerate the Indian economy.

As of September of this year, Apna was valued at $ 1.1 billion in less than two years since its inception, with $ 100 million from Tiger Global Management. The company had enlisted Karna Chokshi as chief operating officer. Chokshi, an MBA from Stanford University, worked with mobility company Uber in the United States. Karthik Manivannan, COO, Community at Apna had worked with Mckinsey in the UK. Roshan Agarwal, another senior executive at Apna, led the operations of the OYO hotel network in the Middle East.

The Bengaluru-based company was founded in 2019 by Nirmit Parikh, who holds an MBA from Stanford University. He worked with tech giant Apple in Cupertino, US, and had also founded Cruxbot (acquired by Intel) and Incone Technologies.

“The reason we are able to attract talent is because we are trying to solve this huge problem of unemployment, livelihoods, skills and poverty,” said Manas Singh, Commercial Director of Apna , in an interview. Prior to joining the firm, he worked with Boston Consulting Group as a partner and had worked in geographies such as London, Shanghai and Chicago. “There is so much potential in the growing workforce. India alone has 250 million such workers and there are around 2.3 billion such workers in the world. There is huge potential to unleash talent and opportunities for this segment and this is really the genesis of what some would say “the reverse brain drain” to India. “

Apna had also hired Anenth Guru, engineer in charge of the company. He had worked with technology company Zendrive in San Francisco, United States. Anirban Gupta, Head of Market Management and Strategy, Apna, had worked with consultancy firm Bain & Company and led operations for India, Middle East and Singapore. Harish Srinivas, Architect- DevSecOps at Apna, returned to India after his Masters in Computer Science at Suffolk University. Tanmay Desai, who works with Apna, previously co-founded the technology company Armada Intelligence in the United States.

Apna said today’s youth are looking beyond salary packages. They are looking for something meaningful that creates lasting impact. The company said its mission to empower a billion lives is something that is drawing more young people to it.

For example, Apna is a unique organization in the world that solves the most critical issues of unemployment, poverty and skills. People want to do meaningful work that can impact billions of people not only in India but around the world.

The demand for India’s growing workforce to support business operations across all sectors continued to grow during the holiday season 2021, creating employment opportunities. This quarter (September 1, 2021 – November 10, 2021), Apna registered 12 million job offers on its platform during the holiday season.

The growing number of job opportunities available on the platform signifies healthy economic growth in the country, post-pandemic. Apna, which this year became the 27th unicorn or a startup valued at over $ 1 billion, has enabled more than 37 million interviews, accelerating India’s economic growth by bridging the gap between applicants for employment and employers. The platform also saw 5 million new users on its app from September through the first week of November this year, indicating an increase in job searches during the festivities. It spread to over 15 cities in India during the festive months. There are now more than 16 million users and 150,000 employers active on the platform and it is present in more than 42 cities across the country.

“I think salaries and bottom line alone (are not the criteria). Young people are increasingly aware of having an impact on a personal, societal and national level. And the cause we serve has deep social roots, ”Singh said. “This has been one of the main reasons for the huge attraction of some of the best talent in India and around the world heading to Apna. “

Within the organization, the company said it also focuses on customer obsession, deep empathy and makes a constant effort to be transparent and have a diverse work culture. He encourages people to stand up and solve problems.

The company’s employees are spread across the country. Working from home has paved the way for businesses to attract, hire and retain top talent. The company said it doesn’t plan to open any offices anytime soon.

Apna plans to expand its presence in India and around the world. As it expands its operations, Apna will hire over 400 professionals over the next 6 months to help support its mission.

Apna’s employment platform is based on a sophisticated algorithm that matches candidates with employers based on their skills, experience and preferences. The app includes over 70 communities for skilled professionals like carpenters, painters, telephone operators, field sales agents and delivery personnel. Apna communities have enabled users to develop their professional networks, improve their skills through peer learning and find concert opportunities.

The “gig” economy has grown considerably over the past decade with the advent of technology platforms such as Ola, Uber, Swiggy, Dunzo, UrbanCompany, among others. With the emergence of technology-based concert work platforms, more than 200 million people are considered part of the concert workforce around the world, according to a report by consultancy firm Boston Consulting Group (BCG) and the Michael & Susan Dell Foundation.

The concert economy in India is expected to triple in the next 3-4 years to reach 24 million non-business jobs, from the existing 8 million, according to the report.

The report estimates that the odd-job economy has the potential to serve up to 90 million jobs in India’s non-farm economy alone, process over $ 250 billion in labor volume, and contribute to height of 1.25% (approximately) of India’s GDP (gross domestic product) in the long run.

Among the benefits of the odd-job economy, the report talks about increased labor participation, especially for women and students who may only be available for part-time work in order to supplement the income of the worker. housework.


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