Deutsche Hospitality brings new rhythms to Hamburg

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Images courtesy of Winking Froh Architekten.

Deutsche Hospitality will open a hotel under its new House of Beats banner in the Hanseatic city of Hamburg in the first quarter of 2026.

Boasting 263 rooms, House of Beats Hamburg is being built as part of the Meltingport property development taking shape at Versmannstraße in the Elbbrücken district of HafenCity.

Eco development

Property developers GBI and Nord Project are behind the new complex, alongside contractor Reos. The site will also house 200 apartments for students and trainees from GBI’s family of SMARTments brands and approximately 4,600 m² of office space.

Meltingport’s underlying strategy is to build a property that minimizes CO2 production and uses as many circular economy recyclables as possible, then to manage it efficiently and sustainably while conserving resources using of digital technology.

gateway hotel

The hotel is an important milestone for Deutsche Hospitality on its way to establishing a new modern hotel brand in its portfolio. Sites launching the brand include: House of Beats Munich, House of Beats Trieste and House of Beats Milan.

The new lifestyle concept makes the hotel a hub for all those interested in art and culture as well as cosmopolitan and fashionable travelers, with the aim of transforming the hotel into A footbridge.

Ideal location

Denis Hüttig, Senior Vice President Operations of Deutsche Hospitality, said: “Its dynamic and pulsating fashion, cultural and music scene makes Hamburg our prime location for a House of Beats hotel. Located directly in the center of the northern German metropolis and in the immediate vicinity of the Elbphilharmonie, Sankt Pauli and the Portuguese quarter, together with House of Beats, we offer a unique hotel experience to the type of guests who feel at home on the catwalks and stages of this world.

“In the coming years, we will expand the House of Beats portfolio to other locations such as Milan and other international cities.”

Mixed-use mission

Anja Bachmann, Head of Development at GBI Holding AG, said: “We want to find the best possible combination of uses for each location in order to create a high quality environment and sustainable urban development; mono-structures are to be avoided. In an area as important to the city as HafenCity, this must be a primary objective.

For Jürgen Paul, MD of Nord Project GBI Beteiligungsgesellschaft, the mix in the Elbbrücken district is particularly effective: “With House of Beats and the apartments for students and trainees, we will attract a lot of young people to HafenCity. The whole of HafenCity will benefit far beyond the construction site itself.

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