From left to right, Mr. Phoom, Nattakit Tangpoonsinthana, Marketing Manager at CPN, and Ms. Surang, along with Mr. Thirayuth and Gun Srisompong, CFO of Centara Hotels & Resorts, at the inauguration of the Centara Korat Hotel .
Central Pattana (CPN), the SET-listed property and commercial developer, opened the Centara Korat Hotel, the first mixed-use project in the northeast region, on Tuesday.
The Centara Korat Hotel is among 37 hotel projects with a combined value of 10 billion baht developed by the company between 2022 and 2026 in 27 provinces.
The 37 hotels will be developed according to three models, with investment budgets ranging from 250 million baht to 500 million or 1 billion each, said Phoom Chirathivat, head of hotel properties at CPN.
The 37 projects must be managed by Centara Hotels and Resorts.
Mr. Phoom said that after the Centara Korat Hotel, the CPN plans to open a hotel in Ubon Ratchathani in December this year.
The company also plans to open two new large hotels in Rayong and Ayutthaya next year. Each requires an investment of 1 billion baht.
Surang Jirattigalachote, hotel development manager at CPN, said Centara Korat Hotel offers 217 rooms and suites and is ideal for multi-generational families, long stays and business travelers.
“We are confident that this new hotel will become the No. 1 destination for all types of travelers in this dynamic region. Centara Korat will play an important role in attracting visitors to the destination, which is a key gateway to the Isan and major provinces in the region,” said Thirayuth Chirathivat, General Manager of Centara Hotels & Resorts.
“We believe guests from all over the country and overseas will make this new hotel ‘The Place To Be’ in Korat.”
Ms. Surang said Nakhon Ratchasima is the first province where CPN pioneered its mixed-use development with three comprehensive components. In the new development, they include Central Korat Shopping Mall, Centara Korat Hotel and “ESCENT Korat” Condominiums.
“We have fulfilled our commitment through our investment in this development to strengthen the province’s economy and tourism, also promoting the theme of ‘Korat Mice City,'” she said.
“Our hotel is equipped with facilities that will complement the potential of the province and meet all travel needs.”
According to Phoom, the company sees an opportunity to build on the success of its hotel business, which can be used to boost the potential of cities and provinces in Thailand.
“We believe that our hotel business can create a big impact, just like other CPN companies have, due to the strength of the business, good locations, good range of brands covering all segments and partnerships with other companies under CPN and Central group,” he said.
“A stay at our hotel will be a seamless journey, different from other hotels in the market,” Mr. Phoom said.
He said the mixed-use resort is set to become a “foodie destination” in Korat with the opening of the House of Kin, a contemporary all-day restaurant offering a la carte dining, buffets, fruit premium seafood, local Korat cuisine, Japanese, Chinese and Western dishes, and gourmet desserts.
Centara Korat is also well placed to host events and business meetings, with space and room for up to 700 guests in its expansive meeting rooms, ballrooms and event halls, Mr. Phoom.
Centara continues to introduce its unique brand of Thai-style hospitality to new destinations in Thailand and the Middle East.
Further expansions are planned as the company aims to double its properties with new hotels and resorts in Japan, Cambodia, China, Indonesia, Laos, Maldives, Qatar, Turkey and the United Arab Emirates. United.
According to Mr Thirayuth, he feels more optimistic about Thailand’s hospitality industry thanks to the easing of Covid-19 control measures.
However, he remains concerned about high inflation, rising energy costs and labor shortages.