Choice Hotels Wins Prestigious Visionary Hotel Award


Introduced in March 2021, ChoiceMAX was designed to help franchisees effectively manage hotel room rates, channels and inventory. The system is currently live in over 5,000 Choice brand hotels and over 10,000 users are trained and using the tool to make pricing decisions. As the industry’s first mobile revenue management system, ChoiceMAX offers a user-friendly interface that helps hotel owners save time and optimize their revenue management strategy, including:

  • 365-day optimization window, including intra-day optimization with rates updated four times a day.
  • Real-time alerts that can be customized to stay up to date on price changes or when competitors make adjustments.
  • Automated delivery and implementation of pricing decisions.
  • Improved forecasts, including potential group bookings.
  • Setting floor and ceiling prices per day of the week and per season.

“Franchisees are at the heart of everything Choice Hotels does, and the company is committed to helping them on the road to economic recovery and beyond,” said Douglas Lissi, Vice President, Revenue Management, Choice Hotels. “We know the pandemic has posed one of the greatest challenges our industry has ever faced, making it more important than ever to provide franchisees with impactful solutions. As such, Choice has launched a new revenue management system, ChoiceMAX, to help hotels optimize their pricing structure. which can ultimately increase revenue generation.”

Choice Hotels has been an industry leader in innovation in its more than 80-year history. It was the first hotel company to offer online booking, roll out a global iPhone app, and launch a soft brand in Ascend Hotel Collection. Most recently, Choice Hotels launched the industry’s first cloud-based global reservations system and distribution platform in over 30 years. The company also maintains strategic relationships with top technology companies, including Amazon Web Services, which improves the performance, scalability and reliability of its systems. Additionally, Choice Hotels became the first hotel company to work with Google to launch voice booking, in addition to enabling Book on Google, a tool that allows travelers to seamlessly search, select and book hotel rooms. in one of Choice’s hotel brands.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors. With more than 7,100 hotels, representing more than 600,000 rooms, in nearly 40 countries and territories in September 30, 2021, the Choice® family of hotel brands offers business and leisure travelers a range of high-quality lodging options from limited-service to full-service hotels in the upscale, midscale, extended and economical stays. The award-winning Choice Privileges® loyalty program offers members benefits ranging from daily rewards to exceptional experiences. For more information, visit

© 2022 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.


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