WHY IT RATES: The group of luxury hotels and resorts is making a grand entrance into Japan with five new hotels and resorts across the islands of Japan. — Lacey Pfalz, Associate Editor, TravelPulse
Banyan Tree Group today announces its expansion into Japan, a frontier location for the global multi-brand hotel group. This introduction of four brands marks the Group’s first entry into Japan since its creation in 1994 and further strengthens its foothold in Asia.
Through a partnership with Wealth Management Group, Dhawa Yura and Garrya Nijo Castle just launched earlier this month, while Banyan Tree Higashiyama and Banyan Tree Ashinoko Hakone are set to open by 2026.
In addition, Banyan Tree Group has just signed a new partnership with Terraform Capital which will lead to a newly built Cassia in the beautiful ski resort of Niseko.
Weaving together historic touchpoints, rich culture and natural wonders to provide a true experience of place for discerning travelers, these properties arrive just in time as Japan’s borders reopen after a two-year hiatus from international tourism.
— Banyan Tree Higashiyama Kyoto: Located in the Gion and Higashiyama districts, Banyan Tree Higashiyama Kyoto will open in spring 2024 as a 52-room luxury city resort on a hilltop with spectacular views of Kyoto City. It will also be the first and only hotel in Kyoto City to have a Noh stage.
— Banyan Tree Ashinoko Hakone: Renowned for its hot spring, historic destination and views of Mount Fuji, Banyan Tree Ashinoko Hakone will be a new luxury resort slated to open in 2026, in an area adjacent to Lake Ashino.
— Cassia Hirafu: A newly built resort set to open in 2025 at Japan’s most popular ski resort, Cassia in Niseko, will be minutes from the Hirafu Ski Slope. It will have 50 keys for the resort and 113 keys for residential accommodation – ranging from 1 bedroom to villas which will be available for sale.
— Dhawa Yura Kyoto: Honoring the city’s deep-rooted history, Dhawa Yura Kyoto opened on June 17 next to the iconic Sanjo Ohashi, a bridge that was once the last station on the old Tokaido Highway from Tokyo. The road served as a route for long-distance travelers during the Edo period in Japan. The 138-room hotel’s historic ties are reflected in interior design and artwork, and an 8lement Spa will accompany guests on their journey to wellness.
— Garrya Nijo Castle Kyoto: As the first opening under the group’s new concept, Garrya Nijo Castle Kyoto presents a new and distinct approach to wellness through simplistic design and amenities that recharge and rejuvenate. The 25-room hotel opened on June 17 and is located directly across from Nijo Castle, a UNESCO World Heritage Site built in 1603 under the Tokugawa shogunate. It offers meditative views of lush greenery from the lobby, seasonal cuisine in its innovative French restaurant, Singular, and a wellness room for restorative exercises and yoga.
Additionally, Banyan Tree Group announces a strategic partnership with Intrance Hotels & Resorts Inc., focused on conversion projects that will further propel the group’s growth in Japan.
“We are pleased with our strategic entry into Japan, in line with the government’s recent decision to facilitate international tourism to the country. Just in time to announce the openings of Dhawa and Garrya, in addition to new partnerships that will expand our multi-brand portfolio. Kyoto is an undeniably great start for Banyan Tree Group’s foray into Japan, with its natural healing springs, vast history and abundant culture,” said Mr. Eddy See, President and CEO of Banyan Tree Group. . “Our four upcoming new locations and beyond will provide service standards and diverse programming that will set the benchmark for all future Banyan Tree Group locations in Japan.”
THE SOURCE: Banyan Tree Group press release.