Ascend Hotel Collection adds to its line of boutique hotels


Rockville, Md. – The growing collection of Ascend hotels from Choice Hotels International, Inc. (NYSE: CHH) recently added three new properties to its global portfolio of resort, boutique and historic hotels: The Harborview in Port Washington, Wisconsin; The Crossroads – Newburgh Hotel in Newburgh, New York; and the 17 West Hotel in Tulsa, Oklahoma. As well as offering upscale guests the perfect respite from the hustle and bustle of everyday life, each of the brand’s new additions – conveniently located within driving distance of nearby metropolitan areas – is owned and operated by long-term owners. date of Choice franchises, further highlighting the brand. continued appeal and commitment to growth-minded hoteliers.

“Consumer travel preferences have evolved. Rather than saving annual vacation days for a single holiday, travelers are increasingly taking advantage of opportunities to extend their weekends and enjoy the flexibility of working at With more than 200 distinct locations nationwide, Ascend Hotels offer ideal accommodations for any getaway.” said Janis Cannon, senior vice president, premium brands, Choice Hotels. “Curious travelers looking for their next adventure aren’t the only ones turning to the Ascend brand. New and existing Choice owners are seeking Ascend membership to better position their exceptional upscale properties on the customers’ favorite markets while tapping into the brand’s core philosophy of delivering unforgettable experiences.”

Like all members of the Ascend Hotel Collection, The Harborview, The Crossroads Hotel – Newburgh and 17 West Hotel are uniquely woven into the fabric of their surrounding communities to provide a unique travel experience for guests, while providing owners opportunities in local markets. Features of the brand’s newest hotels include:

  • The Harborview: Nestled along the shores of Lake Michigan, just 30 minutes from downtown Milwaukee and less than a two-hour drive from the state capital, Madison, the 93-room Harborview Hotel positions its guests just steps from the award-winning downtown Port Washington neighborhood and top attractions including Whistling Straits Golf Course and the area’s most popular fishing spots. After a day of shopping or relaxing on the water, Harborview guests can unwind at Beacon, the hotel’s restaurant and bar. The hotel is owned by Eric Lund and managed by S&L Hospitality.
  • The Crossroads Hotel – Newburgh: Located about two hours from downtown Manhattan in the heart of the Hudson Valley, the 124-room Crossroads Hotel connects travelers to the area’s best wineries, orchards and outdoor attractions, including the Amusement Park. Hudson Highlands State and Storm King State Park, as well as Woodbury Common Premium Outlets and Legoland. In addition to stunning mountain views and a seasonal outdoor pool, guests can enjoy easy access to historic downtown Washington and local restaurants overlooking the Hudson River. The hotel is owned by Aims Newburgh Management LLC.
  • 17 West Hotel: The 220-room 17 West Hotel, easily accessible from all major highways and Tulsa International Airport, puts guests at the center of Tulsa’s famous arts and culture scene. In addition to spacious rooms and on-site dining at the Boulder Grill, guests can enjoy the property’s proximity to the popular BOK Center, Tulsa Performing Arts Center, Oklahoma Jazz Hall of Fame, and nearby Blue Dome district. , sought after for its vibrant murals, art deco architecture and local restaurants. The hotel is owned by OHT IV, LLC. and managed by O’Reilly Hospitality Management, LLC., which also owns an interest in Ascend Collection member Yellowstone Valley Lodge and five Cambria hotels.

In the coming months, Ascend also plans to open hotels in more popular destinations, including Orlando, FL and Las Vegas, NV.

“In addition to continuing to welcome new franchisees to the family of brands, we are extremely proud to see so many existing Choice owners seek opportunities with Ascend Hotel Collection following their success with other Choice brands,” said Mark Shalala, senior vice president, franchise development, premium brands, Choice Hotels. “Since the brand’s inception, we have been committed to helping hoteliers take their high-end properties to the next level by expanding their global reach through our strong distribution channels, award-winning loyalty program and cutting-edge technology. – while allowing them to retain their local identity and charm. That’s just one of the reasons why, more than a decade later, Ascend remains the biggest soft brand in the industry, and why customers and owners love this proven product.

Ascend hotel guests can participate in the award-winning Choice Privileges loyalty program, rated one of the top hotel loyalty programs by both USA today 10Top Readers’ Choice Award and US News and World Report. Membership in Choice Privileges is free and offers fast rewards and member-exclusive rates for those who book directly through

All Choice-branded hotels participate in Commitment to Clean, an initiative that builds on the strong foundation of franchisees’ longstanding dedication to cleanliness with enhanced training and best practices in cleaning, sanitizing and social distancing. For more information on Commitment to Cleanvisit

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors. With more than 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories as of December 31, 2021, the Choice® family of hotel brands offers business and leisure travelers a range of high quality accommodation options. quality ranging from limited service to full service. service hotels in the upscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from daily rewards to exceptional experiences. For more information, visit

© 2022 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Forward-looking statement

This communication includes “forward-looking statements” about future events, including planned hotel openings. These statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and other “Risk factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, each of which may cause actual results to differ materially from our expectations.


This is not an offering. No offer or sale of a franchise will be made except by a franchise disclosure document filed and registered with the appropriate state authorities. A copy of the Franchise Disclosure Document may be obtained by contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].

© 2022 Choice Hotels International, Inc. All rights reserved

Amanda Allen


Comments are closed.