Al-Borouj Misr Developments Group Partners with Movenpick Hotels & Resorts on Cairo Billboards | INSITE OOH media platform


The pioneering real estate developer Al-Borouj Misr The development hit Cairo billboards again, promoting the masses by announcing its contract to manage the Movenpick Hotel in the iconic Sixty Tower at the New administrative capital. Al-Borouj Misr’s previous appearance on the OOH arena in Greater Cairo, it was to host and present the very first amazing skyscraper in Egypt in April; Iconic 6ixty tower.

The developers are now back on billboards, stronger than ever, announcing their partnership with Accor, a French multinational hospitality company, to manage and administer the Movenpick hotel in the Sixty Iconic Tower with striking OOH visuals creatively. By using the advertising text “Luxurious – Accessible – Affordable”, the outdoor campaign is likely to make a strong impression on the roads. The visuals also use the ad text “Imagine the power of luxury” while emphasizing that the project is one of the five stars. The visual represents the logos of; Movenpick Hotels and Resorts, Iconic 6ixty Tower, 6ixty activity park, 3 Points, HeavenHills Porto Sokhna and HeavenHills North Coast.

To know more about Developments of Al-Borouj Misr ‘ most recent campaign, check out Out-of-home surveillance (MOOH), the media intelligence and analytics company in Cairo and Dubai, to know campaign budget, types, types, locations and more.


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