AIC Hotel Group and HyperX to Open Mexico’s First HyperX Gaming Lounge at the Hard Rock Hotel Riviera Maya


As the gaming, music and entertainment landscape continues to rapidly become a universal experience, AIC Hotel Group, the experiential hotel group home to influential brands and delivering unparalleled vacation experiences, is partnering with HyperX, the division of games from HP Inc. and the premier choice of high-performance gaming peripherals. Both brands present HyperX Gaming Lounge. The HyperX Gaming Lounge Riviera Maya debuts today exclusively for guests of the Hard Rock Hotel Riviera Maya, open Monday through Sunday from 2:00 p.m. to 12:00 p.m. for all guests ages 10 and over.

The HyperX Gaming Lounge Riviera Maya, powered by Connection, the country’s leading promotional partnership agency, is a dynamic interactive lounge concept for resort guests and a true gamers’ paradise. Featuring high performance gaming PCs, popular game consoles, VR station and the latest HyperX products, which provides an enhanced experience for any type of gamer. Embodying the HyperX spirit of “We are all gamers,” the true gamers’ paradise provides an inclusive space for everyone to meet, interact and play their favorite games.

“The HyperX Gaming Lounge Riviera Maya brings unique value to the guest experience at the Hard Rock Hotel Riviera Maya that goes beyond just catering for children and teens,” said Franck Maduro , Vice President of Marketing at AIC Hotel Group. “The world of gaming and esports has grown exponentially over the past few years, and we are delighted to be at the forefront of our industry.

“We’re excited to co-create a gaming experience that can be personalized for leisure travelers, with a great product and service partner in the tourism industry,” said Wendy lecot , Head of Strategic Alliances at HyperX. “The HyperX experience at Hard Rock Hotel Riviera Maya offers tourists of all ages a fun and relaxing onsite gaming getaway. ”

The HyperX Gaming Lounge Riviera Maya will be the premier venue for gaming-focused events and tournaments at the Hard Rock Hotel Riviera Maya. The dedicated space is ideal for hosting special appearances and inviting the best of the video game industry to travel, including HyperX personalities and influencers from around the world. Inspired by a futuristic environment with simple and geometric elements, the new entertainment space has been designed, built and refined with the gamer in mind, creating the ambience of a fully immersive gaming experience.

The HyperX Gaming Lounge Riviera Maya offers a variety of HyperX peripherals, including the Cloud Orbit S gaming headset with 3D audio technology, HyperX CloudX Stinger Core Gaming headset, the perfect entry-level headset for the Xbox gamer, HyperX Alloy Origins Mechanical Gaming Keyboard, a compact and rugged keyboard with custom-designed HyperX mechanical switches, HyperX Pulsefire Surge Ultra-precise RGB gaming mouse and HyperX Fury S Pro gaming mouse pad for a suitable playing surface.

The Hard Rock Hotel Riviera Maya offers experiences for guests of all ages, such as the Kids Club, Adults Only Heaven Lounge, Rockaway Bay Water Park and now features the HyperX Gaming Lounge Riviera Maya. Children under 13 must be accompanied by an adult or present a signed consent form.

For more information on the HyperX Riviera Maya Gaming Lounge , visit .
To book your stay, visit .

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About the AIC hotel group
AIC Hotel Group is exclusively engaged by RCD Hotels to lead the sales and marketing efforts for luxury hotel properties in the United States, including Eden Roc Miami Beach, Nobu Hotel Miami Beach and Nobu Hotel Chicago as well as throughout Mexico and the Caribbean , including Hard Rock Hotel & Casino Punta Cana (the world’s first all-inclusive Hard Rock hotel), Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos, and UNICO 20 ̊87 ̊The Riviera Maya hotel, the first of a new all-inclusive luxury concept. For more information visit .

About Hard Rock®:
Hard Rock International (HRI) is one of the most recognized companies globally with locations in 67 countries covering 249 locations which include owned / licensed or managed hotels, casinos, Rock Shops®, performance venues and cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with a Eric clapton guitar, Hard Rock has the world’s largest and most valuable collection of authentic musical memorabilia with more than 86,000 pieces, which are on display in its locations around the world. In 2021, Hard Rock received the award for Best Employer in Travel and Leisure, Gaming and Entertainment Industry by Forbes, named America’s Best Managed Company by Deloitte Private and the Wall Street Journal and named JD Power’s top performing hotel brand in the north. America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was named one of Forbes Magazine’s Top Diversity Employers and one of the Top Employers for Women. Hard Rock Hotels & Casinos also received # 1 in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. The Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and is home to the world’s first Guitar Hotel® in South florida , Global Gaming Property of the Year 2020. The brand is owned by HRI’s parent entity The Seminole Tribe of Florida . For more information on Hard Rock International, visit or

About HyperX
For 18 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is still known for providing products that deliver superior comfort, aesthetics, performance and reliability. Under the slogan “WE ARE ALL PLAYERS”, HyperX gaming headsets, keyboards, mice, USB microphones and console accessories are the choice of everyday gamers as well as famous ambassadors, professional gamers and tech enthusiasts around the world because they meet the highest standards. product specifications and are built with best-in-class components. For more information, please visit .

About HP
HP Inc. creates technology that improves the lives of everyone, everywhere. Through our portfolio of personal systems, printers and 3D printing solutions products and services, we design experiences that amaze. More information about HP Inc. is available at .

About Alliance Connection
Alliance Connection is an award-winning full-service marketing agency that works with travel brands to shape, shape and pioneer in the travel industry. For nearly a decade, they’ve been driving brand awareness and bookings through strategic marketing partnerships and powerful brand interactions across a highly selective portfolio of brands, media and influencers that connect, capture and influence customers. travelers across the United States. For more information, please visit:

HyperX and the HyperX logo are either registered trademarks or trademarks of HP Inc. in the United States and / or other countries. All trademarks and registered trademarks are the property of their respective owners.

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SOURCE AIC Hotel Group


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