Accor Stadium as hotel giant wins naming rights for Sydney’s Stadium Australia


Accor, the largest hotel operator in the Pacific, has won the naming rights for Stadium Australia, with the iconic Sydney Olympic Park site to begin the transition to Accor Stadium from today.

The Accor Stadium is one of the world’s most exciting and diverse entertainment venues in the region and was the centerpiece of the Sydney 2000 Olympic and Paralympic Games. With a capacity to host concerts for 100,000 spectators and over 80,000 people for seated sporting events, the stadium has hosted the best in the world of entertainment. This has included world acts such as Adele, AC / DC, Ed Sheeran and Taylor Swift, and sporting events like State of Origin, National Rugby League Grand Final, FIFA World Cup qualifiers. and the Bledisloe Cup and the British and Irish Lions rugby practice matches.

The Accor Stadium will host the Australian national women’s football team the Matildas against the United States in front of a record-expected crowd on Saturday, November 27.

Sports Minister Natalie Ward said the NSW government was delighted to partner with Accor as a sponsor of the stadium naming rights.

“NSW is open for business and we are delighted that our local fans, as well as interstate and international visitors, can experience fantastic sports and entertainment venues like the Accor Stadium,” said Ms. Ward.

“The Accor Stadium will have an important role to play in New South Wales in 2022 and beyond and I look forward to seeing the seats filled again by those enjoying the experience of a live event at large. ladder. “

The Accor Stadium will soon be equipped with one of the largest LED video screens in the world over 1,200 m². This screen is just one of many new enhancements that will enhance the experience for spectators and fans, and will be a unique signature of Accor Stadium.

Simon McGrath, CEO of Accor Pacific, said it was a natural partnership for the leading hotel operator, expanding Accor’s promise to provide customers and loyal members with memorable experiences beyond their stay at the hotel.

“Accor is committed to creating incredible customer experiences, and Accor Stadium is firmly aligned with this vision. We are extremely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts to sporting and family events, ”said Mr. McGrath.

“This commitment also expresses our support for tourism, hospitality, events and travel, which play an essential role in our culture.

Mr. McGrath said the Accor Stadium would complement ALL-Accor Live Limitless, Accor’s award-winning loyalty program, and bring many benefits to members: the best of our ALL-Accor Live Limitless loyalty program.

“ALL-Accor Live Limitless promises to provide loyalty members with world-class experiences beyond our hotels. We will be offering members exclusive experiences at unbeatable prices as part of the Accor Stadium events program. Together, with our four Sydney Olympic Park hotels with the Pullman, Novotel and ibis brands, and with the launch of Accor Stadium, the neighborhood will enable people to experience the best of hospitality and live entertainment, ”commented Mr. McGrath.

Stadium Australia CEO Daryl Kerry said the site had already welcomed more than 30 million fans since it opened in the run-up to the 2000 Olympic and Paralympic Games and it was now set for an exciting new era as an Accor stadium.

“We are delighted to partner with Accor as we once again welcome people to watch world-class sporting and entertainment events,” said Mr. Kerry. “The Accor stadium will also play an important role in our community by hosting a range of commercial, community and cultural events in the various reception halls and spaces inside the stadium. “

Accor opened a Novotel hotel in Darling Harbor in Sydney 30 years ago and today has 395 hotels, resorts and apartments and 18,000 employees in the region. Accor has a long-term commitment to supporting sport, tourism and culture in the Pacific and has partnered with AFLW, AFL, NRL, NSWRL and Netball Australia.

ALL – Accor Live Limitless is a lifestyle loyalty program that goes beyond hotels and offers. It offers members truly spectacular experiences and rewards. ALL members will have the opportunity to redeem their reward points for tickets to some of Australia’s most sought-after sports games and entertainment and will receive exclusive invitations to redeem reward points for unlimited experiences, which include access in ALL private luxury suite with some of the best views on the land.

To find out more about ALL – Accor Live Limitless, visit


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