Accor presents a new collection of emblems

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Accor has announced the creation of a new global portfolio that will feature boutique hotels and luxury resorts, called Emblems Collection, with its first hotel opening in December 2022 in China’s Guizhou province.

The lavish Guiyang Art Center Hotel, Emblems Collection is the first of sixty properties slated to be part of the Emblems Collection by 2030. The formerly private residence will provide beautiful and memorable accommodation in the city which is popular as a summer destination.

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The new collection will feature properties that are, as the name suggests, emblematic of its destination, demographics or those who designed them. The collection will include three distinct categories of hotels and resorts.

Emblems Collection Heritage hotels are historic properties that capture the culture and history of a destination. Emblems Collection Retreat resorts offer wellness and enrichment activities in a sanctuary-style property. Signature Collection Emblems hotels feature unique designs that deliver iconic stays that are not available anywhere else.

“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offering,” said Sébastien Bazin, Chairman and CEO of Accor. “A key objective of our growth and development strategy is to aggressively add to our strongest lines and our main business accelerators, which include luxury brands as well as collectible brands, while ensuring that 40+ brands in our global network continue to grow, evolve and prosper. “

“The hotels we will feature in Emblems Collection are those sought after by travelers who appreciate upscale boutique-style experiences, as well as hoteliers who cherish the independent brands they have created while still wanting the benefits of a partner. global. “, Continued Bazin.

The Emblems Collection will target its expansion to popular destinations such as Prague, Paris, Cairo, Moscow, Seoul, Santiago, Montreal, Tuscany, Riviera Maya and more.

For more information, visit Accor.

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