Accor presents a global portfolio of boutique hotels and luxury resorts, Emblems Collection – Travel Weekly

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French hotel company Accor has announced Emblems Collection, a global portfolio of boutique hotels and luxury resorts, with its flagship hotel – Guiyang Art Center Hotel in China’s Guizhou Province, which will open in December 2022.

The luxury brand is expected to reach 60 properties worldwide by 2030.

The Chairman and CEO of Accor, Sébastien Bazin, said he was enthusiastic about the company’s new adventure.

“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings,” he said.

“A key objective of our growth and development strategy is to aggressively add to our strongest lines and our main business accelerators, which include luxury brands as well as collectible brands, while ensuring that 40+ brands in our global network continue to grow, evolve and prosper.

“The hotels we will feature in Emblems Collection are those sought after by travelers who appreciate upscale boutique-style experiences, as well as hoteliers who cherish the independent brands they’ve created while still wanting the benefits of a partner.” global. “said Bazin.

The hotels and resorts that join the Emblems Collection brand fall into three categories:

  • Heritage emblems collection – hotels that are landmarks of a destination – buildings that contribute to the character of a city, place or nation; properties that celebrate characteristics of classical history and cultural traditions.
  • Retirement emblem collection – resort properties along beaches, bucolic countryside or nestled in the mountains, offering sumptuous spa and wellness experiences with holistic treatments and enrichment through rituals, serenity and well-being.
  • Signature emblem collection – design hotels that embody an aesthetic universe, an ode to the style and signature of the original designers or residents who have contributed to the hotel’s unique heritage.

The Emblems Collection brand is also designed for independent hoteliers who wish to elevate the luxury status of their property and strengthen their global profile.

Agnès Roquefort, Director of Development at Accor, declares that Emblèmes Collection is an excellent opportunity for hoteliers to capitalize.

“For owners and developers who have created unique luxury hotels or are looking to develop a new upscale offering, we offer a collectible brand that can enhance the status and profile of their property with limited investment in the marketing and branding, as well as an easy transition process, ”she said.

“With Emblems Collection, a hotelier can optimize costs and operations immediately by leveraging Accor’s powerful global distribution and supply networks, while expanding their audience upon joining.

“We look forward to working with more hoteliers and development partners to bring more hotels around the world to this exceptional collection,” said Roquefort.

The Guiyang Art Center Hotel is the inaugural flagship of the hotel portfolio and will be an important first step for Emblems Collection, according to Gary Rosen, CEO of Accor for Greater China.

“As one of the most important hotel markets in the world, China is the perfect place for Accor to launch our new luxury brand, and we are honored to work with our trusted partner, the HLC Group on this historic project, ”he said.

“HLC is a respected business leader in Guizhou Province and recognized as one of the best private enterprises in China; we are delighted to partner with them in bringing our shared vision for the new Emblems Collection hotel to Guiyang to life.

“This grand and enigmatic property has long captured the attention of residents and visitors to Guiyang.

“Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark, setting the high standards of hospitality and style that we expect from this brand as it expands to other markets around the world. Rosen said.

The Emblems Collection brand is poised to expand worldwide with Paris and Prague as two ideal locations for the next expansion.

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