Accor goes hyper on the Uzbekistan trio

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Image courtesy of Accor.

Three high-end hotels from the Accor group will debut in Uzbekistan over the next few years thanks to a new cooperation agreement the company has signed with Hyper Group of Companies.

The signed memorandums will see the opening of Mövenpick Samarkand and Swissôtel Tashkent following the rebranding and renovation of existing hotels, as well as the construction of the new Swissôtel Charvak hotel in the village of Navobod, in the Tashkent region.

The total capacity of the trio will amount to more than 500 rooms, which are scheduled to open over the next two years.

Change of four-star brand

Mövenpick Samarkand will open after the renovation and rebranding of the four-star Registan Plaza hotel, located close to the business districts and historic sites of the Old City. The seven-storey site will offer 165 rooms of various categories ranging from standard to suites. The hotel will have a spa center with swimming pool, a gourmet restaurant and a large hall with a lounge bar. The infrastructure of the property will also include a large multifunctional space for corporate and social events.

Mövenpick Samarkand is expected to open later in 2022.

Elegant renovation

Swissôtel Tashkent will open after the renovation and rebranding of the luxurious five-star hotel Miran International in Tashkent.

Guests can choose from 173 elegant rooms and suites and enjoy various wellness and dining facilities. The hotel will be perfect for family trips and getaways with friends.

The establishment is expected to open in the third quarter of 2023.

Swiss style all year round

Swissôtel Charvak will be built in the resort town of Navobod in the Tashkent region, a year-round resort. This will offer 206 rooms and suites as well as a spa complex, a fitness center and three swimming pools.

The hotel infrastructure will also include two gourmet restaurants, a bar, a banquet hall for special events and several meeting rooms. The opening is scheduled for 2024.

Reinforced position

Alexis Delaroff, COO of Accor New East Europe, said: “With the signing of these three new projects, we significantly strengthen our positioning in the hotel market of Uzbekistan and introduce two new brands in this country – Swissôtel and Mövenpick, embodying elegant Swiss luxury and hospitality traditions.

“Thousands of tourists come here every year, as well as business travelers due to the tremendous growth in commercial activity. We are convinced that the opening of new hotels under well-known international brands will be an additional factor in choosing Uzbekistan as the next travel destination. I am grateful to our partners for their trust and hope that together we can implement many more exciting projects in the future.

Premium brand development

Commenting on the development of Accor’s premium brands in the region, Camil Yazbeck, senior vice president development, Accor Northern Europe, said: “Over the past five years, Accor has transformed its brand portfolio, growing from 16 brands to over 40 with a focus on high value-added segments including ultra-luxury, luxury, premium and collectible brands. This is where we see the growth today.

“Premium brands represent 22% of our global pipeline in Northern Europe and dominate our development strategy. Accor’s premium brands are world leaders. They maximize the return on investment for our partners through brand awareness and high margins, supported by the global reach of our loyalty program ALL – Accor Live Limitless. Mövenpick and Swissôtel are two strong Swiss heritage brands and we are happy to introduce them to the new market. »

Accor and Hyper Group of Companies plan to continue their partnership in the future with a new project already in development.

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