Accor, the world leader in hotels, will open three new hotels under premium brands in Uzbekistan thanks to the signing of a cooperation agreement with Hyper Group of Companies.
The signed protocols provide for the opening of Mövenpick Samarkand and Swissôtel Tashkent after the rebranding and renovation of existing hotels, as well as the construction of the new Swissôtel Charvak hotel in the village of Navobod, in the Tashkent region. The total accommodation capacity of the three hotels will amount to more than 500 rooms, which are scheduled to open in the coming years.
“Today is a remarkable day for us. With the signing of these three new projects, we significantly strengthen our position in the hotel market of Uzbekistan and introduce two new brands in this country – Swissôtel and Mövenpick, embodying the elegant Swiss tradition of luxury and hospitality. Tashkent and Samarkand will be able to enjoy their visit in the near future.These ancient cities are the pearls of the Great Silk Road, with beautiful architecture and traditions that cherish the memory of several centuries.Thousands of tourists come here every year, as well as business travelers due to the considerable growth in commercial activity.We are convinced that the opening of new hotels under well-known international brands will be a added factor in choosing Uzbekistan as the next travel destination. I am grateful to our partners for their trust. this and I hope that together we can implement many more exciting projects in the future”, – note Alexis Delaroff, COO of Accor New East Europe.
Mövenpick Samarkand will open after the renovation and rebranding of the famous four-star Registan Plaza hotel, located at 53 Shohrukh Street in Samarkand, close to the business districts and historical sites of the Old City. The seven-storey Mövenpick Samarkand will offer 165 rooms of various categories ranging from standard to suites. The hotel will have a spa center with swimming pool, a gourmet restaurant and a large hall with a lounge bar. The hotel infrastructure will also include a large multifunctional space for corporate and social events.
Mövenpick Samarkand is expected to open later in 2022.
Swissôtel Tashkent will open after the renovation and rebranding of the luxurious five-star hotel Miran International at 4 Shakhrisabz Street in Tashkent, located near the Railway Museum, Amir Timur Square and the State Museum of Temurid history.
Guests can choose from 173 elegant rooms and suites and enjoy various wellness and dining facilities. The hotel will be perfect for family trips and getaways with friends.
The five-star Swissôtel Tashkent is scheduled to open in the third quarter of 2023.
The Swissôtel Charvak will be built in the resort town of Navobod in the Tashkent region, near the artificial Charvak lake and its sandy beach, located 575 meters above sea level. Navobod is a unique year-round resort located between the Chatkal and Ugam ridges of the Western Tien Shan, on the Chirchik River, only 80 km from Tashkent. Fresh, clear mountain air, sandy beaches and well-developed infrastructure attract many beach lovers here, including families with children.
The Swissôtel Charvak will offer 206 rooms and suites as well as a spa complex, a fitness center and three swimming pools. The hotel infrastructure will also include two gourmet restaurants, a bar, a banquet hall for special events and several meeting rooms.
The opening of the Swissôtel Charvak is scheduled for 2024.
Commenting on the development of Accor’s premium brands in the region, Camil Yazbeck, Senior Vice President Development, Accor Northern Europe, said: “Over the past five years, Accor has transformed its brand portfolio from 16 brands to more than 40 with a focus on high value-added segments, including ultra-luxury, luxury, premium and of collection. This is where we see the growth today. Premium brands represent 22% of our global pipeline in Northern Europe and dominate our development strategy. Accor’s premium brands are world leaders. They maximize the return on investment for our partners through brand awareness and high margins, supported by the global reach of our loyalty program ALL – Accor Live Limitless. Mövenpick and Swissôtel are two strong Swiss heritage brands and we are happy to introduce them to the new market. »
Accor and Hyper Group of Companies plan to continue their partnership in the future with a new project already in development.