100% Hotel Show returns to the post-Covid era


With in-person meetings and events rebounding, after the sudden shutdown caused by the Covid-19 pandemic since early 2020, Greece is seeing the openings of its B2B tourism trade shows and exhibitions this month.

One of the first to open after the 18-month hiatus was the 100% Hotel Show, an exhibition of Request Personalize Marketing which offers 100% hospitality solutions in one place.

Innovative fair with a strategically designed structure, the 100% Hotel Show once again allowed visitors to go through all the stages of development of a complete hotel product, from its conception as an idea to its launching to the market. . The show is also known for its many hotel workshops, which aim to inform and educate professionals on international trends.

From November 19 to 22, masked and vaccinated participants gathered at the Mediterranean Exhibition Center (MEC) in Paiania, in eastern Attica, where they had the chance to meet professionals, network, discover new products and more.

The organizer receives positive feedback

Although attendance figures have remained lower than they would be in a “normal” year, Dimitris Antonakos of Demand, had the pleasure of relaunching the show and giving professionals the opportunity to do business in the post-covid world as well as discover the needs of the market, as well as theirs, from now on.

“The feedback is that the market – our exhibitors and visitors – is looking for a new regularity, which is revealed through the shows … This year, in addition to the usual commercial tone of the show, meetings and business, I noticed that the show was functioning as a base for ‘where things are going’, as well as what hoteliers need post-covid and to learn about new international trends… The 100% Hotel Show gave us an idea of ​​the evolution of the product by 2022 and beyond,” he said GTP titles.

As for the 2022 season, Antonakos said he sees positive signs.

“At the moment it clearly looks better in terms of bookings than 2021 was during this period,” he said.

However, Antonakos added that hoteliers should be concerned about a possible change in visitor demand in 2022 and 2023, following the “surprising” tourism boom in 2021.

“In 2021, we had this travel ‘explosion’ and saw pent-up consumer demand after months of shutdowns. But a change will most likely follow … I think hoteliers should not dwell on the “easy numbers” of 2021 but focus on where things are going in the long term, ”he said.

Exhibitors’ point of view

The 100% Hotel Show exhibitors were more than happy to return to the face-to-face networking and gave positive feedback on the physical event and their thoughts on what to expect in 2022.

GTP’s Charis Brousalian (right) at a meeting.

“As a tourism professional, I must say that I am very happy with the return from the exhibitions. Tourism is a sector which depends heavily on communication and which is based on relationships between various professionals. This is why I think that the need for face-to-face meetings is essential… GTP supports the 100% Hotel Show, a unique show dedicated to hoteliers and gives them the opportunity to establish contacts with partners and to make new ones often fruitful knowledge. business discussions and more.

  • Nikos Morantis, Managing Director and consultant in hotel strategy of Destroyers

Nikos Morantis and Zenios Zeniou (Hotel Concept Maker) from the Destsetters.

“Having achieved the strategic development of the 100% Hotel Show, I have to say that the event was actually a stepping stone to a new normal in the post-pandemic era – not that of 2019 but a new normal that exhibits will have to adjust to. … Now we are wearing masks, which in itself shows that we cannot have the “life experience” that we had in the exhibitions of previous years… We have received positive feedback for this event. quality attended, exhibitors made the contacts that they came to establish and thus saw results with their participation.In fact, our objective this year was not the quantity… Regarding 2022, of my point of view, if nothing significant changes, we will again see a dynamic year with last minute bookings.

From right: INCrementUM’s Stella Tsantila with company co-founder Nikitas Nikitaras and account manager Eleni Micheli.

“The visitor traffic at this year’s show is not at the same level as in previous years, but it was expected… However, the event gave us a good start, an opportunity to expand our business from of online meetings… Our participation here has been a positive experience. . This is our first show with our new company and we had the opportunity to combine our participation with our presence in the show workshops which attracted traffic to our stand… As for 2022, it is too early to say forecasts. We are seeing positive signs, but we will have a clearer picture from February. We expect last minute bookings to stay, but there is a trend towards early bookings as well. “

From right: Minas Liapakis from RevitUp.direct with Nikos Giokas (Business Development) and George Ergazakis (Co-founder).

“The travel and hospitality markets need to restart and that is why we have decided to be part of the show and to support the efforts of 100% Hotel Show… The market situation seems much better but for the moment, we cannot be sure of anything. Pre-booking levels for 2022 are much better than the previous year, with strong demand from the UK and German markets… Tour operators have informed that more air routes will be available to Greece next year. However, I must say that this is not a certainty because it will be confirmed depending on the circumstances in February… The pandemic can suddenly change everything. For example, at the moment, although pre-bookings have increased, we have noticed a drop in the last 15 days due to the current blockages in European countries. “

  • Alexandros Damigos, CEO of RateParity

RateParity CEO Alexandros Damigos and Sales Director Andy Efstathiou.

“The simple return to the exhibition mentality is an enjoyable process, regardless of the crowd. We are happy to be part of the comeback and have high hopes for the future …
Following our meetings here, we are optimistic for next year and hope that the successful steps that have been taken so far for the market will increase… On the business side, we are currently seeing a good trend in bookings for 2022 which we are optimistic about. modest.

The CEO and co-founder of Hotelier Giannis Koutsopoulos with his team.

“In general, we are happy because those who came to see us here knew what they were looking for. Although attendance was not at its usual level, we saw more “quality visitors” at this year’s show… As for 2022, it looks like the market will go even further as many companies will need to to transform itself digitally. Next year, in general, the technology sector in conjunction with tourism will play a very important role as the need for contactless technology and automation in hotels will be more pressing than ever.

  • Vassilis Polyzos, Founder and Managing Director of The Vscope

Vassilis Polyzos (left) at The Vscope booth.

“We must congratulate the organizer of the show for having accomplished so much in such a short time. In the midst of the Covid-19 pandemic, the event was staged in just two months compared to the usual six to eight month period in the pre-pandemic period. The opening of the exhibition is a small victory and we need small victories to return to a kind of normality that resembles our life in the past… As an exhibitor and owner of The Vscope, I am optimistic for 2022… Reservations are advancing positively for most of our partners and we expect next year to be better and possibly reach the numbers of 2019, a year used as a benchmark to compare performance, which I am not sure, is correct as things change. Let us not forget that we operate in a living sector with constantly changing trends.

  • Harry Papadopoulos, co-founder and CEO of Reminds Hospitality

From right: Harry Papadopoulos of Reminds Hospitality (co-founder and managing director), George Kourtidis (co-founder and sales director) and Effie Moraiti (director of operations).

“We did not expect the exhibition to be exactly like in 2019 because the return to normal will be in stages and a full return can only take place gradually… As a company, we are happy with the participation visitors when we connected with targeted professionals, held our meetings and closed deals… The show this year attracted those who wanted to be here and do business… A target audience present is exactly what an exhibitor hopes at such shows.

Building on the progress made at the 100% Hotel Show 2021, Demand Customize Marketing is already planning the 10th anniversary show next year.

The Greek Travel Pages (GTP) was a media sponsor of the 100% Hotel Show.

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